We have been hearing about the arrival of Black Friday everywhere for weeks: television, banners, social media, news… But, is it really that the entire retail sector is “delighted” with this day? if it already exists the Grinch’ of Christmas, Black Friday could not be different and we know a Spanish startup that denies a day like today, it is Sepiia.
This SME says that Black Friday encourages compulsive consumption, in which we end up buying things that we really do not need. Brands often lower prices to offer a discount that is often untenable and other times it is directly not real, also encouraging an increase in waste and generating a Huge pressure on providers. Sepiia follows his philosophy Anti Black Friday, Betting on responsible consumption. “It is the fairest thing for those who manufacture and for those who buy”qualifies the CEO Federico Sainz de Robles.
“We produce in Spain and invest in R+D+I, which raises the cost, but we managed to reduce thousands of liters in washing machines and considerably extend the useful life of the garment”. Thus, your bet for a more durable and practical clothing, that does not stain or wrinkle, continues to gain followers, incorporating new proposals. In addition, the company manufactures the fabric entirely in our country; from the raw material to the weaving, going through the finishes. And they make the final garment in workshops in Spain and Portugal.
“With Sepiia you don’t need so many clothes because the ones you have work better. On Black Friday, bet on 2×1 offers and we offer the opposite: a product that is worth two, that saves resources and waste, thanks to textile technology”.
Transparency, a quality that should be present 365 days a year
This is thus a key date for the brand to make a fair appeal: celebrate the importance of transparency in the fashion industry, showing what is the impact of the manufacture of garments, both on the producers, as well as on the environment and on any of us as consumers. A whole declaration of intent and transparency.
“It is not about not buying, but about buying better. Your consumption has a big impact; transform it into a positive impact with local, conscious, sustainable and supportive purchases”says Sainz de Robles.
In short, for sepiia, transparency is key to promoting conscious consumption, to understand when a product is worth what it costs. And that is why they put it into practice 365 days a year. Thus, in all its labels you can see the breakdown of the price with what each process costs, and where it is carried out, in addition to seeing the consumption of water and CO2 that the garment has throughout its life cycle, and what it saves with respect to to a conventional cotton garment. One more step to raise awareness and gradually create a better world.
