Currently, our society is immersed in an industrial revolution with a great impact on production, distribution and sales models. What comes to affect in one way or another practically all companies, businesses and professionals in the market.
You may have many doubts about how to start the process, If so, we invite you to access the free course “Course to digitize the businesses of SMEs and the self-employed”, starring the consultant Jesus Garcia Fernandez in collaboration with sage. In it, Jesus will tell you how to start this digitization process, or how to enhance the digital process if you already have it underway.
An industrial revolution that began with the acceleration of digitization, caused by the confinement and the Covid pandemic, among other factors. On the other hand, the term Digital Transformation It is an old concept that has been tried to be implemented in the last five years with little success.
A prolonged confinement, teleworking and online shopping out of necessity, managed to establish procedures and technology that would have taken years to implement. Companies and SMEs that, until now, had not considered carrying out the necessary actions, saw how they had to make decisions in days to be able to safeguard their activity and keep your business active.
This context also accelerated the habits of use and consumption of the population, confined for several days in their homes, they had to telework (those who could):
- Confined for several days at home, they had to telework (those who could).
- To buy physicallybasic necessities in local shops and buy the rest of the products online.
- consumption of audiovisual contentskyrocketed and on-demand content platforms were fully implemented, offering a wide variety of films, documentaries and series.
- Playing online or doing sports at home watching specific videos was natural.
So today we find ourselves with a mature society in the use of technology and a digital consumer who informs himself before buying, demands an immediate and quality service.
The consequences in the market
The effect in some sectors is devastating, we can see the data of the last Christmas campaigns and special days, such as black fridayin which the volume of sales of conventional businesses has been drastically reduced in favor of ecommerce.
These circumstances force businesses, companies, SMEs and professionals from different sectors to evolve and adapt to new consumer trends, integrating the necessary technology to innovate and be competitive in their processes.
The offer is plural and numerous, being the internet the ideal showcase to display all the information related to the offer of products or services that may be of interest to users/customers. Therefore, having a structured internet presence and building a powerful digital identity, nowadays, it is essential.
Perhaps the main stumbling block in many cases is having the information of how to start that process, or have enough time or resources to allow it.
The Internet allows you to increase the sales volume of any business, but it is essential to first identify the ideal customer you want to impact, structure a marketing or communication strategy to reach that customer. It is also necessary to develop the digital identity by creating an online store, a blog or creating a web design for the business.
Jesús García Fernández, consultant, trainer and disseminator specialized in Marketing, Digital Transformation and Innovation.
