The Freepik Company has launched Wepika free online tool for create custom designs. The tool is aimed at small businesses and entrepreneurs who need to create or renew their graphic or digital image, but who they don’t have much time or knowledge to tackle this task.
Wepik gathers nearly 6,500 templates, with which users can create any graphic piece they require for their corporate communications, without being a design professional and in just a few minutes. In this way, the solution allows users to design from their logo, to a business card, infographics, posters or even a menu for a restaurant, all in a personalized and simple way. There are also templates for creating digital content, such as Instagram stories, blog headers, Zoom backgrounds, and even memes.
All Wepik Templates they are of own productioncreated by the Freepik Company team and, furthermore, they are fully editable, since they can be completely modified, changing the colors, images or any design element they contain, it is also possible to add Freepik and Pexels images, Flaticon icons , Storyset illustrations as well as lines or emojis to fully adjust them to the needs of users.
According to Alexander Sanchezco-founder and current CPO (Chief Product Officer) of Freepik Company, “We have always had the idea of democratizing design, bringing quality images and resources closer not only to design professionals, but also to users who, without being experts, need access to editing tools to improve the image of their business, of their networks or your advertising flyers. Wepik goes one step further in this direction by making exclusive, free and high-quality templates available to small businesses and entrepreneurs so that the image of their company is up to par, worrying only about offering a great product or service to their customers ” .
Freepik Labs is the project incubator of Freepik Company, born in 2020, which works as its own digital accelerator in the development and innovation of new projects. Gladys Villa, Head of Product of Freepik Labs, highlights the growth of Wepik “This product has been in the works since 2021 and even without having officially launched the product, we have observed a growth in organic traffic of 780%, which indicates that Wepik arouses the interest of users and is useful to them. Our projection for this year is to have half a million registered users and for Wepik to become the reference tool to help small businesses and entrepreneurs improve their image and have a more professional design without cost or effort”.
