Since the beatlemania crossed the pond in the 1960s, Americans have not stopped flatter the boy bands. As the annual Justin Timberlake/NSYNC meme “It’s Gonna Be May” (a pun on his smash hit “It’s Gonna Be Me”) makes a comeback this month, semrusha SaaS platform for online visibility and content marketing, analyzes which are the musical groups that attract the most attention on the Internet, both in the United States and in the rest of the world.
Crowning the Catchiest Boy Bands of the Era, According to Search Data
Based on Google searches between April 2019 and March 2023, a boy band claim the top spot as most searched group in both US and global queries Who are the pop culture superstars topping these charts? bts, of course. The south korean band It caused quite a stir in America when it first entered the US market in May 2019, and has been going strong ever since.
It’s clear there’s a new global hitmaker when it comes to boy bands, and the British have been dethroned. But England still has one important horse in the race: One direction. Although the band broke up in 2015, they remain the second most searched group in the United States based on data between April 2019 and March 2023, and the third most searched group globally.
And what about the older boy bands? Are they still popular in Internet searches? In a nod to the roots of the genre, Semrush’s analysis reveals that the Beatles remain the fifth most-searched group in the United States and seventh worldwide. Turn-of-the-century groups like NSYNC and Backstreet Boys appear on our top 20 most wanted lists in both the US and the rest of the world.
In another order of things, the Hermanos Jonas, a group that has broken up and reunited several times since its founding in 2005, reunited for a hugely successful 2021 tour, and is preparing another in the United States (perhaps that’s why they rank impressive third among the boy band Most Searched in the US from April 2019 to March 2023).
The “boy” of the boy band
We have already seen which are the groups that attract the most attention on the Internet. But what about the members of each band? Which boys are the favorites of each «boy band»?
Tom Parker, from the group The Wanted, experienced the fastest growth in searches, with an increase of more than 1,000% between January 2020 and March 2023. Parker died of brain cancer in 2022 at age 33, leading many to search the internet for answers.
Breaking news aside, who is then the boy band member with the highest volume of searches from January 2020 to March 2023? It is none other than Harry Styles, of One Direction that occupies the first position of the searches by far. In recent years he has developed his solo musical career after the separation of the boy band, he has released several films in theaters, he has had different sentimental relationships, he has been on the cover of fashion magazines and fills entire stadiums around the world every day. world with his latest hits.
The most wanted boy band member after Styles might surprise you. michael jacksonof the Jackson 5. The King of Pop ranks second in total US searches from January 2020 to March 2023. Other “kids” who dominate total US traffic during the same period are Jungkook (from BTS), Nick Jonas (from The Jonas Brothers) Justin Timberlake (from NSYNC) and John Lennon (from The Beatles, of course), representing a wide variety of more classic boy bands and more current poprock.
Resist reunions when “we just can’t get enough”
From the Beatles to the Backstreet Boys, several classics of yesteryear remain in the memory of the genre if we look at the current search and traffic trends. And fans just aren’t ready to give up the nostalgia of their favorite heartthrobs singing on stage.
US boy group reunion searches reveal who we’re still waiting for. From March 2020 to March 2023, one direction it’s at the top of reunion-related searches, revealing the eagerness of fans to see this former boy band again. This also reinforces the internet popularity of members like Niall Horan and Harry Styles, as well as the high search volumes for the band’s name in general.
