A good part of the secret of Netflix, and what allows it to work so well, is that the evaluation system of all the contents creates a kind of social network where we share tastes with users we don’t even know. This pattern that is fulfilled in certain cases leads us to recommend series or movies that we are going to like for sure, with a precision that is sometimes frightening because of how high it is. So now comes the double thumbs up, do you know what for?
It doesn’t work with a simple ‘like’
In Netflix, as in many other applications of this type, we have the possibility to value what we see and leave our feedback. Until now nobody doubted that by clicking on the iconic symbol of the I like itthat is, that hand with the thumb up, was already enough, in the same way as to leave our dislike we resorted to the hand looking just in the opposite direction. That is, down.
But users wanted more, something much more precise that would separate what’s just okay from what drives us crazy. Of what makes us fall in love, of what transforms us into fans who from that moment on are going to immerse themselves in a world of conjecture about what the plot of future seasons of a series will be about, or what are the works and miracles of its actors, directors and showrunners. Ultimately, those productions that end up keeping us awake at night how much they attract us. Now, what is the way to assess them, do we press that button more than once? like what does Netflix have?
The solution that the streaming platform has found has the form of a resource as simple as easy to use: double thumbs up. That is why it has implemented a third possibility in all its versions (web, TV, Android and iOS) of the application when it comes to evaluating any content within Netflix and that, as we are well reminded from a publication on its blog, will be useful so that they refine the recommendations that we are going to receive even more, crossing what we like with what other users share and then receiving those double thumbs up as the content that we are going to fall in love with.
Do not give double thumbs to any series
Netflix hopes that this new rating level serve to separate the contents that are really special and important of those who are simply fine. That is why they affirm from that same publication that we should consider “the double thumbs up as a way to adjust the recommendations to see even more series or movies influenced by what you love.” With a simple “I like it it still lets us know what you liked, so we use this response to make similar recommendations.”
In this way, if we are in love with the Bridgertonfor example, “you may even see more shows or movies starring the cast [de actores] or from Shondaland«, the production company behind the success of Netflix. In the end, as you can see, the goal is for us to spend as much time as possible inside the application receiving recommendations that fail as little as possible.
