What is Adobe Firefly?

To talk of adobe firefland we must, first of all, remember that Adobe is a leading company in the creative software sector, with applications such as Photoshop, Illustrator or Premiere Pro that are benchmarks in the world of design, illustration and video editing. An ecosystem that has been especially altered in recent months as a result of the arrival of generative artificial intelligence models in many of the fields in which this technological veteran has been present for decades.

A generative artificial intelligence can, in a matter of seconds and with the right prompt, perform a job similar to that carried out by a professional designer. At this point I emphasize the “similarity”, because neither the level of finish is comparable, nor is the originality and creativity in many cases. I have already said it on many occasions and I insist on it, today what generative artificial intelligence offers us should be considered a starting point, not a finished product.

These tools therefore They aim to become an essential for designers, editors, creators, etc., who can rely on them to streamline their tasks and trigger their creativity, since they can focus on those actions that truly add value, and delegate to AI those functions that it can carry out quickly and adequately. And it is at this point that the creators of Photoshop have considered that they must be an even more active part of that equation, with Adobe Firefly.

Announced this week and still in testing phase, Adobe Firefly is a new generative artificial intelligence platform that allows you to create and edit images, illustrations and videos, thus giving creators direct access to these tools directly from Adobe Creative Suite applications. In this way, AI services can be integrated in a much more natural way in creative processes.

As we have become accustomed to seeing in other generative models, Adobe Firefly will offer the creation of a complete image from a text description of it, but unlike the ones we already know, Firefly also allows you to modify and customize the generated image, changing elements such as color, size, shape or position, both of the set and of individual elements of it. And, of course, the generated content will offer all the usual properties of images used in Adobe tools: layers, channels, and so on. At this point, the company has been very smart, as this makes it much easier to use content created with Firefly than content originating from other services.

Adobe Firefly too takes ethical and legal aspects into account of the generation of images with artificial intelligence. Therefore, Firefly only generates safe content for commercial use, avoiding copyright or privacy issues. Likewise, Firefly respects the ethical principles of Adobe Sensei, Adobe’s AI and machine learning platform, which seeks to guarantee transparency, responsibility and inclusion in the use of technology.

Let’s remember that Adobe’s relationship with artificial intelligence is not something new. Adobe VoCo, InBetween, color to black and white, Liquid Mode, and more—not to mention in-app features like Photoshop’s “Content-Aware Fill…”—are reminders that Adobe may not be one of the most cited names when talking about AI, but it should be on any list that talks about this type of technology, especially in the field of

Adobe Firefly is currently in beta, which you can request to join from their website.

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