Celebrities from cinema, television, singers, influencers … Most of them have something in common beyond being well-known characters and that is that they always carry an iPhone in their pocket. Although logically we find exceptions, the Apple smartphone has been sweeping the famous for years. Is there a special reason? Well, beyond that each one can have their own reasons, there are two fundamentally that could be common so that almost everyone chooses to wear the apple logo on their phone.
Apple is still seen as a luxury brand
Yes, there are brands that offer more expensive mobile devices than iPhones, but it is undeniable that in the end Apple’s are still the most expensive. This is mainly due to the fact that the company does not offer low-end in its terminals. This helps that in the end the brand of the apple remains closely linked with the prestige and glamor.
No, not everyone who uses iPhone does it for “pretense.” Logically. In fact, the company offers devices at more popular prices that make them increasingly affordable to a larger audience. And in the end, questions like the ones we are dealing with regarding prestige are still purely subjective elements.
However, it seems that this continues to attract celebrities. Beyond the fact that they may have their particular reasons and have a certain preference for iOS over Android, they understand that the phones of the bitten apple are still seen as symbols of purchasing power. And yes, there are excellent and even more expensive Android phones, but their brand image has not achieved a
Something similar happens with accessories and fashion accessories. And although Apple is still a full-blown technology brand, in the end there is a certain niche of its audience that continues to see them as a luxury brand in the purest Louis Vuitton, Rolex or Channel style.
The exceptional case of influencers
Today there are many people who have become famous thanks to Instagram or who use this social network to carry out advertising actions or improve their personal image. Therefore, it is essential for them that they can show high-quality photographs there. And, despite the fact that there is always a compression of the images, it is the iPhone that guarantees the best results.
Is it because iPhones have a good camera? Yes and no. Apple devices offer excellent results thanks to their computational photography technology and other factors, but there are also Android devices with excellent performance in this area. However, for some reason that has not yet been fully explained, the Instagram app on Google’s operating system is not optimized and offers considerably lower results than iOS.
Using Instagram on Android always implies that the photos and videos look of poorer quality, unless they are inserted from the gallery. We even find mobiles that in their camera app already integrate suitable formats for Instagram without losing so much quality, but the fact of having to make these contents through an app other than Instagram’s own seems to be enough for those famous people involved in the network social opt directly for an iPhone.