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Why is circularity the way to go?

In a traditional Linear Economy, Products are made from resources extracted from the earth, used by consumers, and then disposed of as waste. This model has played a crucial role in the climate crisis we are facing. Today, HP has made a transformational commitment to advance the circular economy to meet our climate action goals and help combat the global climate crisis. This innovative approach to business is not only possible and necessary, it is a winning strategy for our company, our customers and the planet.

Why circularity is important on its own: Unlike recycling, which turns waste into something useful again, circularity It is a product life cycle approach. which completely avoids waste. As in nature, where nutrients have a perpetual cycle, in the circular economy products and their components can be reused and reused infinitely. As the world population continues to grow, so will the demand for raw materials. The extraction and production of materials account for 45% of CO₂ emissions. Meanwhile, the world produces 50 million tons of electronic waste per year, and less than 20% is formally recycled. The circularity it represents an opportunity to mitigate climate change while recovering a huge amount of material and avoiding the unnecessary destruction of ecosystems.

HP’s circular approach to products: HP has committed to achieving 75% circularity for products and packaging by 2030. Our plastics strategy seeks to eliminate plastic where we can, choose sustainable materials where possible, replace virgin plastic for recycled plastic, and help customers recycle so any used plastic goes back into our supply chain. Since 2017, we have incorporated more than 1,400 tons of plastic that would most likely have ended up in the sea into HP products. In 2019, we invested 2 million dollars in a plastic washing line, which produces clean, high-quality recycled plastic to expand the supply of these plastics and create new economic opportunities in Haiti.

Now, we are working to change the plastic packaging industry with our advanced molded fiber tooling solution, and with the recent acquisition of Choose Packaging, the manufacturer of the world’s only plastic-free paper bottle.

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The effect of the Device-as-a-Service (DaaS) model

With DaaS, HP does more than just build devices, we sell more sustainable solutions for the entire product lifecycle. With this business model, we extend the life of the product through maintenance, upgrades and repair. At the end of the product’s life cycle, HP assumes responsibility for the recovery and reuse of all materials. In addition to give HP greater flexibility in the face of material shortages, DaaS can help customers meet their own sustainability goals by purchasing a service with a lower carbon footprint and a built-in commitment to zero waste. Everybody wins.

How it helps HP achieve climate goals: In 2021, HP announced ambitious new climate action goals, including a commitment to achieve net-zero carbon emissions across our value chain by 2040. HP’s circular business models have shown that product emissions can be significantly reduced while improving resource efficiency and reducing the impact on ecosystems.

Comply our objectives it will require us to advance our values ​​with greater urgency. By investing in innovation and empowering our own team members to embrace circularity in product and service design, we are positioning HP to make circularity the new normal and transform the way we do business forever.

Nuria Arocas, specialist in Sustainability at HP Iberia.

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