To attract more creators to its platform, Tiktok would consider changing strategy by making certain videos pay, and thus allow videographers to earn additional money.
According to a new report from The Information, TikTok is working on several new features to boost usage of its app and expand its older audience. According to media sources, TikTok is reportedly developing a paywall feature that would allow creators to charge their users for access to some of their videos.
While TikTok currently reigns supreme on social networks, especially when it comes to the total revenue generated in-app, it is ultimately not surprising to see the social network looking for new solutions to distribute all these profits with its most popular creators.
Tiktok is looking for new ways to remunerate its creators
In addition to the paywall, TikTok is reportedly working on Creator Fund 2.0, a new version of the original Creator Fund that it launched in 2020. This initiative will compensate creators with more than 100,000 followers with the aim of keeping them on the platform, if the sources of The Information are to be believed. One person even told the media that the new fund could be launched as early as March.
These features are intended encourage and expand the group of content creators, without which the TikTok platform would no longer be able to compete with other social networks, which have already begun to modify their offers. Discord has even joined the race, and now allows servers to earn money through subscription for premium access and perks.
It remains to be seen when these changes will be applied, as these will probably be crucial for keep creators engaged over the next few months. We imagine that the platform could initially change the rules for a small number of influencers, before extending its new policy to all the most popular creators. In the meantime, TikTok is facing some controversy, including the rise of the “scar challenge”, against which the company does not seem to want to take many measures.