Apple

Will Beats headphones disappear?

Beats brand headphones have always been one of the most prominent on the market, however, over time they have been losing prominence, especially since the Cupertino company took over their property. This leads us to think, could Beats headphones be in danger of extinction? We tell you everything in this post.

The danger of Beats headphones

As we said before, one of the most popular brands As far as headphones are concerned, it has always been Beats. However, this fame has been decreasing over time, especially within the range of Over Ear headphones, that is, traditional headband headphones. This drop in popularity also coincides with the purchase of the brand by Apple in 2014. Since then it seems that the Cupertino company has made a change in strategy regarding product launches under the Beats brand.

beat studio

If we analyze the launches that have been carried out since that date, we can see how Apple has wanted to give practically all the prominence to the small headphones, leaving aside the headband headphones, which have always been the great flagship of the Beats brand. In fact, the model that has always been the image of the brand, the beat studiohas not been renewed for many years, having fallen far behind and unable to really compete with other competing devices, even from Apple itself, in fact, you just have to see the comparison of the Beats Studio 3 with the AirPods Max.

Besides, no rumors or news that this strategy that the Cupertino company is following with the Beats brand is going to change in a short space of time, so everything indicates that, at least, the headband headphones of this brand will not have many more years of lifetime. However, we will have to be very attentive to the possible movements that Apple can make in this regard, since despite not having given much importance to these models, they are still fully available for purchase in the Apple Store.

Sport, your salvation

We continue talking about Apple’s strategy with the Beats brand, because although it is true that the feeling is that the Cupertino company wants to let Beats headband headphones die, this feeling is completely different with small headphones, or also known as In Ear. There are many releases. that have occurred in recent years of this type of product, also providing them with the best possible technology and making them truly accessible to the public.

Beats Std Buds

However, both their shape and the construction materials of these headphones make it very clear what Apple’s strategy is with the Beats brand, and it seems that sports can be their salvation, at least for now. The vast majority of Beats headphones that Apple presents are always very focused on their use while users play sports, all you have to do is see the latest releases of the Beats Fit Pro, the Beats Studio Buds or the Powerbeats Pro, headphones completely adapted to athletes. Therefore, it seems that the Beats brand still has a lot to say in the world of headphones, although with a different approach than what we were used to until a few years ago.

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