There is less left for Smart TVs LG OLED from 2022 be a reality. We know the price that the next televisions of the Korean manufacturer will have, but there is a question that haunts many users: what technology will their next televisions finally use? Will they have EVO panels or will they bet on the new OLED.EX?
The truth is that, after knowing the brightness that both the LG OLED G2 and the LG OLED C2 will offer, the improvement has been rather scarce. Is the reason to use EVO panels? Nothing is further from reality, the marketing simply did its job and the expectations were higher than expected, but it is most likely that the flagships for 2022 will bet on an OLED.EX panel.
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Which LG TVs will use OLED.EX panels
As published by half Italian HDBlogThe answer is very simple: yes they will use OLED.EX panels, but they will not say it at any time. How can it be? Well, for marketing reasons. When Philips presented its flagship, the Philips OLED807, we were surprised that it was a model with an OLED.EX panel, when everything indicated that LG would start producing this type of technology from June, which made us think that its most pointers would arrive with two versions: a first with EVO panels and a second with OLED.EX technology. Nothing is further from reality.
While it is true that LG indicated that “LG Display plans to strengthen its leadership and competitiveness in the large OLED market by integrating OLED.EX technology into all OLED TV displays manufactured at factories in Paju, South Korea and Guangzhou, China starting in the second quarter of 2022.” they were referring to large-scale manufacturing.
When LG talks about the technology that its G2 and C2 TVs use, for example, they don’t talk about OLED.EX at all, but they do indicate that they are “advanced panels” supplied by LG Display. In the OLED.EX advertising they boast brightness levels of up to 30% compared to traditional OLED panels (LG A1, A2, B1 and B2), but they do not indicate more. And here is the main reason: marketing.
From what they indicate in the well-known Italian blog, the LG’s idea is to offer OLED.EX to its potential customers, such as Philips, leaving the name Evo as an exclusive panel that only LG televisions have, as has happened until now. So even if the LG OLED G2 and C2 are advertised as “with advanced Evo panels”, they will most likely feature an OLED.EX, as we saw in the first impressions of the LG OLED C2.
There is also a second reason why LG will not use the OLED.EX nomenclature. And it is that LG Display declared that this type of panel offers up to 30% more brightness than traditional models. The only Smart TV that complies with this is the LG OLED G2, and all thanks to its Brightness Booster panel, which is responsible for dissipating heat to achieve more brightness than the LG C2. The company has never said that the heatsink is the reason its OLED.EX technology achieves those brightness spikes, but it makes perfect sense. more seeing other brands such as Panasonic or Sony that have been using this system for years to scratch a few nits of brightness to their products.
Finally, and as expected, until we have a test unit in our hands to test the benefits of its panel, at the moment we cannot confirm this fact, but it is quite logical that the OLED.EX nomenclature leave it for other clients and Evo keep it for its LG Smart TV line for 2022.
