The digital transformation in empty Spain is advancing at a good pace. Worldline and SoftPos.eu are driving the realization of payments using contactless cards or with the mobile, without the need of any other device, through its innovative card payment solution, based on devices Android – smartphones and tablets-.
This innovation, which promotes equal opportunities for the residents of the towns of empty Spain, is developed with the support of Mastercard and will help improve the quality of life of these citizens, resolving the lack of payment solutions in these areas.
The heart of the solution is an app, developed by SoftPos.eu, which converts these devices into a contactless payment terminal that simplifies and automates the collection and payment process in these areas, where there are normally no banks or ATMs, without the need that postmen carry a point of sale terminal to use.
Take the post office to the customer’s home
Since last December Correos has offered many of the services that were only offered at the post office and are now available through its rural postmen. To make this possible, Correos has equipped its 6,011 delivery professionals in rural areas with portable electronic devices (PDAs), progressively expanding to more than 24,000 postmen throughout Spain.
The objective is that the residents of these towns, from the door of their house and without having to travel, can access services such as the purchase of blister packs of stamps, envelopes, packages of different sizes, pay bills for services such as electricity, gas or telephone, acquire the environmental labels of the DGT, pay for a shipment, a certificate or a cash on delivery purchase.
Ease and security in cashless transactions
The SoftPos.eu solution with world line creates a new paradigm in rural areas simplifying the activity of the postmansince they will be able to use the Correos corporate PDA that includes the payment terminal, reducing costs and creating new opportunities for business relationships with these neighbors.
It is a perfect tool for all types of businesses with mobility needs: postal services, carriers, ticket inspectors, food delivery services, taxis, foodtrucks… The system is as safe as traditional terminals since they follow the specifications of the brands and the PCI-DSS and PCI CPoC regulations.
The Mastercard Spain team has participated in the process from the beginning. “We are very pleased to see how innovative companies like SoftPos.eu and Worldline have come together to now enable more merchants to accept cashless transactions, easier, faster and more securely than ever before” says Paloma Real, general director of Mastercard Spain.
Empower companies and their customerss
“The solution has been very versatile from the start, allowing customers to either use a stand-alone app or implement our payment module into their existing system. In addition, it is totally disruptive and will allow the development of new service and business models, both in cities and in rural areas.” comment Carlos Pérez and Javier de Villanueva, directors of SoftPos in Spain. “The agreement with Worldline goes much further -they add- because, together, we can work with all kinds of companies offering them a powerful, agile, economical and easy-to-use payment tool, supported, through Worldline, by the main issuers of cards and other means of payment in Europe and the world” .
“The time of payment is key to closing the sale and more than 70% of purchases are frustrated when the system is not very efficient and friendly or when the means of payment required by the customer is not available,” he says. David Valero, country manager global sales & verticals Iberia of Worldline. “The Softpos and Worldline solution -he adds- is one of the greatest innovations in face-to-face payment methods in the last five years, it will allow us to offer our businesses to accept financial cards, using their own smartphone or tablet, reducing queues in boxes and, therefore, improving the customer’s shopping experience”