Tech

YouTube Music and Premium exceed 80 million subscribers

YouTube is in luck, and it is that both YouTube Music and YouTube Premium continue to grow at a good pace in terms of paying users, an obvious thing in the second case, but a reality in both. According to these data, they are 80 million paying users those that Google’s audiovisual offer has managed to bring together.

The information is published exclusively by Variety and they do not clarify how many of those 80 million users are from YouTube Music Premium and which are from YouTube Premium alone, although Everything seems to indicate that the majority will be from the secondgiven the small price difference between one and the other and the advantages of acquiring the complete plan, in individual or family mode.

For more information, the monthly price of the subscription to YouTube Music is the same as for other similar services, 9.99 euros per month, while that of YouTube Premium is 11.99 euros per month and includes, in addition to access without advertising to YouTube Music ad-free access to all of YouTube, so it pays much more, considering, forgive the redundancy, the increasing number of ads that Google is putting on YouTube.

It should be noted that like YouTube, YouTube Music can be used for free, with advertising and other limitations, some as odious and incomprehensible as background playback and that the company was expected to eliminate, although it has not done so. On the other hand, the price of YouTube Premium has begun to rise, which may have consequences for the growth at hand.

A growth that of the paying users of YouTube Music and YouTube Premium that, if compared with the most direct competition, in this case in the field of music, still has a long way to go: Spotify, leader in the sector, has about 195 million paying users (data from October 2022), while Apple Music, the second in contention, the numbers are not very clear: in June 2021 they reported about 78 million, their forecasts are that by 2025 there will be 110 million…

A) Yes, YouTube Music is considered to be the third music platform by streaming most popular in the world, behind Spotify and Apple Music. It would also be behind Tencent Music, although it only operates in China; and if we talk about absolute numbers of music consumption, the first one is by far YouTube to dry, although it is not paid, nor is it reduced to that and that is why it is excluded from any comparison.

The point is that YouTube Music is growing at an excellent rate: 30 million users have added in the last year. Paying users, it should be repeated, as it should be repeated how difficult it is to extract specific data about which ones are only from YouTube Music or YouTube Premium. The company does not give these data and, therefore, they are unknown. But as you can see above, in the tweet from Sundar Pichai, CEO of Google, the 80 million represents a amazing momentum for the service.

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