Real estate agents rely heavily on technology to help them manage their businesses. When it comes to marketing initiatives, these can be difficult and time-consuming tasks that require a lot of resources to succeed.
With so many available tools, choosing which ones are best for your business can feel overwhelming. Selling a house or a property should be fun and not an overwhelming, confusing process.
To ease the stress of selling houses, real estate agents know they need to offer excellent service and communicate effectively with their clients. Some real estate agents may have a long list of things they would like to do to help sell the property as quickly as possible, but they usually don’t have the time or workforce to pull it off all at once. This is where marketing apps can come in handy.
While many apps out there claim they are beneficial, you must take some time to research before declaring a marketing app the best for your agency. With the right tools, you can streamline your business, which will enable you to spend more quality time with clients and less time shuffling paperwork or updating ads 24/7.
With so many similarities between the marketing and real estate industries, you can also see many benefits of having these functions available. When it comes to marketing, a wide array of tools is available to help your business succeed in this competitive marketplace.
Here are a few of the most useful apps real estate agents should consider.
1. Wise Pelican
Wise Pelican is beneficial for real estate agents looking to grow their businesses. This marketing platform helps you build client lists, create powerful digital postcards, and craft attractive collateral for print ads in minutes. The best part? There is no minimum order quantity for postcards which costs 75 cents, including mailing.
It is simpler to extract all necessary information from a postcard using this application. All postcards are jumbo sizes designed by skilled professionals. It enables real estate agents to target a particular location, select a radius and strategically market that area professionally.
Additionally, you can create a template from scratch or make any necessary edits to an existing template. There are hundreds of templates to choose from. It has a tracking system that lets realtors know the delivery status of their postcards.
You can create a do not mail list for any household or neighborhood. This is an excellent way to save time and keep your marketing relevant. You and your team can add items to the do not mail list on Wise Pelican, which will stop mailings from going out to these homes in the future. Some agents may find this app overwhelming due to its many functions and features.
2. Xome Auctions
This app works by providing a congregation of foreclosure properties and tax seizures. It provides information about foreclosed properties, short sales, and bank-owned homes. You can find properties by location, price range, and property type.
Xome Auctions also allows you to create custom search parameters to help target the right home for your clients.
One of the best features is that it lets you set up notifications when a property in your area drops below a certain amount so you can be the first agent to contact potential buyers. Their customer consists of people looking to make their first home purchases.
3. Redfin
Unlike other real estate apps, this one is unique. Redfin is suited for homeowners who would instead work with an agent rather than buy or sell the house alone.
Redfin allows users to get information about houses for sale, use the interactive map feature to view properties, search for homes that are up for sale, and even customize what kind of information they want. The best part is that Redfin offers professional service and the next step for potential buyers.
You can also cross out a listing as soon as you start browsing similar properties that might be more of your client’s taste or price range. Redfin also allows access to customer service personnel to assist you with selling your property.
To arrange for a virtual or actual tour of the property, get in touch with customer support. It also keeps a list of the house you have toured, so you don’t have to keep track of information. But it also has a disadvantage as it does not have a rental listing.
4. BombBomb
You can create quick videos with this app and share them on YouTube, LinkedIn, and other websites. It is an excellent way to build a following, which can be valuable in many ways.
For real estate agents, a large following on social media sites helps with the number of clients they can book. It also allows you to communicate effectively with potential clients to let them know that you’re always available for consideration as their agent.
Through video emailing, you can communicate with customers without having to take the time to stop and write a letter, which is inconvenient. It also helps you build a strong foundation with your clients as they hear your voice, making them more comfortable working with you.
Live stream videos are helpful when it comes to working with clients who have mobility issues. It also gives them the ability to watch the videos, which gives them peace of mind that they’re getting a better deal than they would be if they were doing it alone.
On top of all these benefits, live streaming becomes much more efficient if you are a real estate agent and know of an interested client but can’t get them to your office immediately due to work schedules or other issues.
The disadvantage is that it limits the user to specific videos per month, limiting the realtor’s ability to market their property. You won’t benefit from it if you don’t use a mobile phone.
5. Real Geeks
This app is perfect for real estate agents of all levels looking for a simple yet helpful way to attract potential clients. With a simple interface, this marketing tool allows users to put up their listings and see an estimated profit from their property in as little as two days.
Agents who need assistance verifying their financial information before trying to get listed on various websites may also find this useful. It allows you to create interactive customer experiences and gives your clients control over their search process.
Additionally, it helps you stay organized while selling or buying a home and stay up to date on the most recent home trends. It can also help you create a virtual tour of your property in a 3D format so potential buyers can get a more accurate idea of the house they will be buying. Real Geeks, however, is only available in the US, relatively new and quite expensive.
Conclusion
Real estate agents face unique challenges in the professional world. However, with the right tools and apps, they can simplify their business and even make it more fun than ever before. If you’re looking to take your real estate agency to the next level, consider implementing these six apps into your company as soon as possible.
