In a modern society where social media is a daily driver for many people, it’s hard not to see the importance of a business having a social media presence. But growing your business’s social media presence is no walk in the park; you’ll need a plan and a goal. Twitter is a good example of a social media website with millions of users where you can build your business’s social media presence. Although some businesses prefer the easy way, where they buy fake followers, we don’t recommend it. This doesn’t always yield results, especially when you want to grow Twitter followers organically.
Having a social media presence is not only good for advertising your brand or business. Still, it can also serve as a tool to update your customers on any new products or services you will be introducing in the future. Below are methods you can use to grow your business’s social media presence:
1. Stay Updated with Current Trends
When starting your first social media marketing campaign, your goal should be to get your company out there for people to notice. The best way to start would be to get a hold of all the current trends and use it to your business’s advantage. For example, if you are on Twitter, you can go to the search area, and before you type anything on the search bar, the first thing you’d be provided with is a list of what’s trending for that day. Don’t just pick any random trending hashtag; look at topics that would fit your business and use them to advertise your business.
2. Find the Right Time to Post
Have your posts been getting little to no engagement even after doing your best to create a creative post? The problem may not be in what you post but in the time you have posted them. So don’t post multiple things simultaneously, but spread your posts or tweets over different periods. For example, most Twitter users tend to be active in the morning from 7 am to 8 am and in the evening from 5 pm to 11 pm. You can study your post’s engagements to know when would be the best time to post so users see your posts before it gets pushed down by tweets from other accounts.
3. Identify Your Target Audience
Only some people on social media will be interested in what your business is offering. So to save time, make posts that target a specific audience. This will also allow you to save on the resources you would have wasted making several posts meant to target everyone.
4. Interact with Your Audience
Don’t disappear after every post. Instead, make an effort to interact with your audience so they feel appreciated. This may seem like a small gesture, but it usually means a lot to your followers. So revisit the comment section after each post and respond to questions left behind by people curious to know more about what your business is offering. Most importantly, remember to appreciate your followers, especially those who’ve made an effort to leave a positive response or tag your business in other posts. A simple “thank you for your support” message will do.
5. Use Photos and Videos
Most people spend their time on social media scrolling through pictures and videos. Many users have a short attention span on posts and find long paragraphs and wordy content boring and time-consuming. Therefore, some creativity will go a long way in capturing your audience’s attention. Nowadays, almost all social media platforms support videos and photos. So instead of always posting long paragraphs of text, mix things up occasionally by adding videos and photos to your tweets. This will keep your audience engaged and help you earn new followers.
Technology has made it easier for businesses, both big and small, to market themselves without spending too much on advertisement costs. If you are just starting your social media marketing campaign, use the tips we’ve provided to learn how to improve your social media presence.