Over the years, Instagram has proven to be a pivotal application for business or brand growth. However, it is common for personal and business users to flounder around on the app, having no direction towards stimulating likes and garnering followers.
Some individuals have no interest in garnering followers organically and buy Instagram followers instead. This approach is a good option for those who don’t have the time to create strategies for their social media to grow.
Others find it more profitable to seek out organizations specializing in offering brand growth solutions on social media applications such as Seek socially.
If you’re looking for more ways to grow your Instagram followers organically, the following are some strategies you can implement.
1. Use Hashtags
Hashtags are essentially keywords. They are a great way to expand your reach. When using a hashtag, your reel/post/story will appear on the page for that hashtag. They allow users to view topics they are interested in effortlessly. That said, it is vital not to use too many hashtags. At most, it is best to use 5-10 relevant hashtags for your posts.
The ultimate goal of using hashtags is to get into the top 9 posts for the hashtags you use. The Instagram algorithm selects a grid of nine images that feature at the top of the list of a specific hashtag. Getting onto this list can significantly increase your reach. But to get onto this list, you must choose an appropriate hashtag and get high engagement.
You may consider these things when choosing hashtags:
- Make sure to use hashtags relevant to your content.
- Find trending hashtags. Look for the hashtags that are the most sought out and used by your competition and other Instagram accounts in your niche.
2. Upload Quality Content
Instagram is primarily a visual application. No matter how well you implement the other hacks on this list – if your content is not appealing to the eye, you may find it hard to increase likes and garner more followers. Wherever possible, let your content be of the best quality.
Brands often make the mistake of not putting their best foot forward from the get-go on their page, ruining their customers’ first impression. If you want to get people engaged in your content, high-quality and relatable pics, videos, and captions are vital.
3. The Follow/Unfollow Method
This method is frowned upon by Instagram and the general public, but it is an undeniably effective method.
This method relies on you following large numbers of your target audience; this is under the premise that people you follow will follow you back.
For instance, you may begin by following your competitors’ followers, which match your target audience. After then, create a connection with those who follow you back by liking and commenting on their content. You unfollow those who do not follow you back.
The amount of accounts you can engage with using this method is limitless. As a result, you could have hundreds of new followers that may engage with you mutually.
4. Find And Join Engagement Groups
Instagram pods or engagement groups are private groups of accounts that reach an agreement to promote one another for a set amount of time. This approach entails liking, sharing, and engaging with the set accounts’ content.
Unfortunately, it can be quite an arduous task to get accepted into an engagement group. Many of these groups start up on other applications such as Telegram. They may require an exclusive invitation from a group member for you to enter.
The best way to go about it is to reach out to an influencer with a similar following or one in the same industry as you.
One downside to this hack is the possibility of not finding an engagement group that is relevant to your content. Your engagement rate may get smaller as a result.
5. Use CTAs(Call-To-Action)
A CTA is an instruction placed at the end of your Instagram caption that tells your audience the next step of your engagement.
An example of this would be statements like:
- Visit our website!
- Find out more!
Usually, you subconsciously click on these links because of the prompt to do so.
On Instagram, three types of CTAs are widely used:
- Tag Someone Who: this is to get your followers to mention a friend in your comments who would resonate or enjoy your content.
- Double Tap If: This will prompt your followers to like your post if they agree with the contents of your post or caption.
- Ask Questions: the easiest way to start a spark and create a conversation is to ask questions in your caption that will lead to interesting dialogue.
Conclusion
If there’s one thing the above hacks all have in common, it is the need to do research. For them to work successfully, you need to conduct market research into the needs and wants of your target audience.
Nonetheless, these strategies are tried and tested methods. They can drastically increase your Instagram following. Employ these tips diligently and experience explosive growth.
