Melbourne is the coastal capital of Victoria, a state in southeast Australia. The population of Melbourne is approximately 51 million, of which 22.1 million are regular internet users.
Video has proven to be one of the most effective, powerful, and best-performing content on Melbourne’s digital marketing channels. It drives engagement like nothing else. Businesses need to create video content to generate more website traffic, increase brand awareness and stand out from their competitors.
However, while creating a corporate video Melbourne, you must ensure it looks professional in every aspect. Australian viewers prefer quality over quantity, so giving them what they want is essential for your business. This article will teach you how to produce excellent corporate video content.
1. Be Authentic
When creating corporate videos, one of the most crucial things is to be distinct and genuine. Corporate videos should be created to help, inform and educate your target audience. The best way to achieve this is by being honest and transparent with your viewers and showing a personal side of your business and its people.
2. Hire a Corporate Video Production Company
Video content is more effective when it has been professionally crafted. This can be achieved by hiring corporate video production companies specialising in creating videos. Hiring a video production company will ensure high quality and professionalism, making your company look credible and trustworthy.
3. Content Should be Highly Engaging
According to reports, about 89.1% of internet users in Australia are active on YouTube, making it the most popular website in the country.
Video content should be visually and verbally engaging, with a clear message throughout the video. It doesn’t matter how magnificent the video production company you choose; if you don’t have an interesting story to tell or how helpful you are as a business, it is useless.
4. Showcase Your Products
Video content for corporate websites should showcase your product or service and how it can help people. Showing testimonials from happy clients or perhaps even a demo of your product or service could be the potential ‘click’ factor that gets customers to buy from you.
5. Be Social
In 2020, 60% of businesses in Melbourne used video content in their marketing strategy. Social media marketing is an effective way to market your business. Having an online presence can further educate your clients and help them get to know you and what you can do for them. Videos are also a more accessible and exciting way to display information and therefore are a great way to promote yourself on social media.
6. Cross-Platform
Cross-platform corporate videos allow the use of different devices, thus creating multiple touchpoints for customers who want instant access to your business or service. A successful cross-platform campaign will help expand your business in Melbourne and on the internet.
7. Be Short and Precise
It is more likely that people will watch short videos rather than long ones. Social media accounts for 1 hour 46 minutes of Australians’ daily activity. So, this is not enough time for them to watch long videos. Be sure to keep your corporate videos under three minutes in length, as it will make them easy to digest and easy for most people to watch.
8. Be Consumable
Have you ever seen a corporate video in Melbourne that doesn’t have a call-to-action at the end? On your corporate website, you should always ensure that the end of your video is clear and concise, with an action you want your viewers to take after watching it.
Conclusion
Following the tips above, you can develop successful corporate video content for your business. Remember to be genuine and honest, showcase your product, cross-platform your videos and keep them short and consumable.
