People love to travel, but searching for the right travel deals and booking transportation, hotels, and excursions can be overwhelming and more expensive when hopeful travelers do it alone. For this reason, many people turn to travel agents and others in the industry to help them book their vacations. The travel industry is lucrative, but only if you know how to find leads.
Start With a Blog
Blogs are an excellent way to generate leads for travel. When you create blog posts that provide information about travel destinations, travel tips, and travel-related news, you’ll bring in new readers and are likely to gather a following of dedicated readers. The best idea is to update your blog at least once a week and to use SEO optimization. SEO means you use keywords and key phrases related to your industry. They should be in the blog title, its headings, and throughout the content. It’s also a good idea to use SEO for links and picture descriptions. However, be sure not to overdo it. Keyword stuffing is frowned upon by search engines and could put you lower on the search engine results pages.
Offer Call-Back Services
Travel bookings are still huge on phone calls for bookings. In fact, 55% of travel agencies only booked over the phone in 2019. When booking travel, many customers have lots of questions that are easier to answer over the phone. This means that you can increase your travel leads by offering web call-back or web calling services. This makes it easier for your customers to call you directly from your website and lets you call them back at a time that is convenient for you both.
Search Engine Optimization
Search engine optimization is for more than your blog. You should use it on your entire website as well as on your brand’s social media profiles (if you don’t already have them, now is the best time to set them up). First, you’ll need to research keywords related to your type of business. Get creative with this to see what types of words potential customers are searching for. Once you have a list of potential keywords, it’s time to use them on your website. Use them in your domain name, your website’s description, your headings and subheadings, and so on. Do the same thing on your social media pages as well. Remember to use both short keywords such as “hotels” and long-tail keywords, such as “hotels in Santa Monica, CA.”
Offering your customers something extra is an excellent way to generate more leads. Think about the kind of travel leads that you want to create and go from there. Are you offering luxury cruises or resorts? Provide a complimentary spa voucher or gift basket. You can even offer airport transfers, free meals, and a host of other options. Think about referral programs as well. When customers like your services, they are more likely to pass on the information if they know that they’ll get something in return.
Whether you book travel via cars and airplanes or you create luxury resort packages, you’ll need to generate leads. These tips will help you to get ahead of the game within your industry.