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How to Use LinkedIn Automation for Lead Generation

Lead generation is one of the most crucial aspects of a business, and LinkedIn is a perfect platform for helping businesses get started with this process. But can a person perform all the tasks and manage the business himself? Some might, but it will become a daunting task for them. To avoid such stress, there are certain LinkedIn automation tools that will make it easy for you to handle all the repetitive tasks.

Let’s see further what is LinkedIn automation and what tools will work best for generating quality leads:

What is LinkedIn Automation?

LinkedIn Automation is a broad term that includes a variety of methods in it. However, all these methods have one common function: making their users’ work a little easier and helping them perform their tasks efficiently. With the help of these tools, you can send multiple messages to potential clients or candidates, send connection requests to people who will be beneficial to your business, etc.

Some automation tools are not easy to handle, and others do not have enough functions that can handle all the tasks seamlessly. Still, there are a few LinkedIn automation tools that make it easy for user’s to generate quality leads:

1. Dripify

If you want to know how to automate LinkedIn lead generation without any hassle, then you must be familiar with a powerful tool like Dripify.

It is one of the famous tools amongst marketers and provides the users to create amazing prospecting campaigns. But while using this tool, you will notice that it is more inclined toward lead generation than prospecting. Although this tool is a bit expensive, you will not get disappointed as soon as you start using it. Here are some of this app’s features that make it stand out from the rest. 

Features:

  • Nurturing leads
  • A dashboard that will help you manage your tasks
  • Integration with more than 1000+ solutions
  • Safe algorithm
  • LinkedIn scraper (Data exporting to CSV files)
  • Messenger tool for linkedIn

These are one of the most popular tools that can be used to generate good-quality leads through LinkedIn.

2. Dux-Soup

Dux-Soup is one of the leading LinkedIn tools. It helps you engage with your prospects, endorse your products, send connection requests, and track personalized campaigns. Dux-Soup is one of the most reliable tools that build up a stable source for your business so that you do not have to spend any extra time scaling your business. In addition, you can directly run LinkedIn outreach campaigns from the CRM system of this tool.

Features:

  • Viewing prospect profiles, endorsement of their skills, and following the pattern of their LinkedIn activities.
  • With the help of the drip campaign feature on these lead generation tools, you can send follow-up messages and first-contact messages.
  • Profile downloading feature with the help of which you can easily get relevant profile data and even upload that data into your CRM. Through this, you are growing your lead and management capacity.
  • Dux-Soup is available in 9 languages.
  • The Prospect management system on this tool allows you to easily find the previously tagged LinkedIn profiles.

3. Linvo

Another LinkedIn lead generation tool that is in demand these days is Linvo. It provides users with a dedicated proxy and focuses on safety by providing safety with random actions like human clicks. The best way to reach out to multiple people is to have more than one profile. This will allow you to converse with more people in one go.

The best way to do this is by creating more than one profile. Linvo will help you handle multiple accounts and create a solid workflow for generating optimum results.

Features:

  • It is a cloud-based automation system, so you do not have to install a separate app to work on it.
  • You can link multiple accounts on this software.
  • There is a dashboard present on this app through which you can keep track of all your activities.
  • You can also keep this software on autopilot and let it work at its pace.
  • Linvo can be integrated with your CRM and software.

What is LinkedIn Lead Generation?

Before exploring how to use LinkedIn Automation for lead generation, you should be aware of the basics of lead generation.

All the activities related to identifying and procuring potential customers are called LinkedIn Lead Generation. Most brands and companies use ruthless sales and marketing techniques for fetching customers for generating leads, but these tactics don’t work out for a long time.

You need a well-defined plan to carry out all the functions to get a surefire outcome. Unlike B2C, B2B lead generation is more accurately targeted towards a particular product. For example, if you are targeting to sell shoes, you will have a pool of audience willing to buy shoes but if you are selling services, let’s say digital marketing, you will have a more distinct audience who would want your services.

To get a competitive advantage, one must constantly generate quality leads, which can only happen when modern techniques are used to carry out daily tasks.

Use LinkedIn for B2B Lead Generation

With the help of LinkedIn, you can generate optimum quality leads, but most companies and businesses do not utilize this tool in an optimum manner. Here are the steps on how can you generate leads using LinkedIn:

1. Making a Plan for Lead Generation

Before you start collecting leads, the first step is to have a well-defined goal of what you will do with them. Then, whatever your plan is, make sure to have them jotted down somewhere. This way, you will have a set target of how many leads you require and what profit that data will get you.

2. Choosing appropriate tactics

There are various ways through which you can generate leads. You have to do some digging before selecting a feasible and appropriate method for generating quality leads. With the help of a well-articulated method, you can gather the data quickly without any hindrance. One can even personalize their way of approach.

Do make sure to have a plan for what you will do with the data? How should the data be organized, and how can you use it for your organization’s profit?

3. Running B2B campaigns

If a campaign has done well one time, that does not mean it will do well all the time. So one has to keep making changes in their campaign strategies to ensure that you can get a variety in the results. You cannot stick to just one strategy like running ads on LinkedIn or running PPC campaigns.

There has to be a proper mix of all the methods to incorporate all the tactics and channels together. This way, you can optimize your campaigns and try testing different creative elements.

Tips for LinkedIn Lead Generation Strategy:

Consistency is the key:

Without consistency, you won’t be able to achieve the results that you want. In addition, consistency will help your account grow and achieve your goals.

Keep your workforce in Loop:

Make sure that your employees follow the organization’s LinkedIn page, share the important information, and comment on the posts to have a healthy activity going on the page.

Make sure that your content is interactive:

No matter how many times you post in a day if your content is not interactive enough, it is not helping you. Make sure that your content is centered around whatever is happening in recent days, and use videos and gifs to make it more appealing.

Do some research before choosing the tools:

Before you choose a tool for running your LinkedIn campaigns or making a great lead generation strategy, you should research which tools will suit you the best. There are various free tools available that will help you cost-effectively manage your LinkedIn account.

These tools will help you scale up your LinkedIn activities and get the best outcome from this platform.

Conclusion

Although LinkedIn is a versatile tool, using it to make profits is not a piece of cake. You will have to be well versed in all the major tools that the internet offers. No tool will serve you the best and provide you with all the features. You will have to go through each of them and see which one suits you the best.

The major functions that the tools have to perform are from planning your content to publishing it on the relevant platform, tracking down the impact that it is creating, generating quality leads, etc. A good Linkedin lead generation tool is not just here to perform the tasks quickly. Rather it is here to help you get the best results.

We hope you enjoyed reading this post on How to Use LinkedIn Automation for Lead Generation!

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