The use of databases for financial transactions and business applications is obvious, but they serve a wider range of purposes than just business applications.
All businesses such as grocery stores, banks, video rental stores, and clothing stores use databases to track their customers, employees, and finances. A database can store and retrieve data quickly and easily, and it is used in a great number of different aspects of your life.
So, as we move forward, we will take a quick look at what type of industries can brush up their marketing campaigns using a business database and how.
Listed below are 6 examples of databases in the real world, ranging from Finances to eCommerce.
1. Insurance companies
A person who approaches you for an insurance plan will need to provide you with all the important information requirements, such as your full name, address, date of birth, and social security number.
Once that information is in a database service maintained by a national company, it is made available to insurance companies so they can access it, along with past claims data such as Workers’ Compensation, Bodily Injury, Auto, and Homeowner claims.
Besides keeping track of the time, place, type of insurance coverage, and the amount of money paid, they maintain a fixed database containing all the relevant information.
Insurance companies normally use information services to protect client claims, and this service has traditionally been called the “Index System.”.
The Index DataBase provides a wealth of information for insurance companies, serving as a great investigation tool to help uncover fraudulent claims and mark cross-claims.
2. eCommerce
For an online organization to function effectively, it needs to use a database, such as WooCommerce. Also, using databases facilitates the organization of products, pricing, customer information, and purchase histories.
Customers can then be recommended other potential products based on the store owner’s database data. However, a highly secure database, protected by standards set by PCI Compliance, would store these data.
3. Finances
All over the financial world, databases are abundant, whether on the stock market or at your local bank. A database is at the heart of everything that requires information to be stored and retrieved, regardless of whether it’s the price of gold or your checking account.
A database of such power and security is required to track the huge amount of information involved in global daily transactions. Similarly, financial institutions analyze collected data to project future developments.
4. Government Organizations
Across the globe, governments are continuously collecting our data for many reasons, including research, defense, legislation, and humanitarian assistance.
Due to the highly sensitive nature of the information, it is common for government organizations to look for a database that can handle all the data they need for different purposes in the most secure way possible.
We collect, store, and analyze the data using effective and comprehensive database services.
5. Healthcare
Data about patients are kept in extensive amounts by doctors’ offices and healthcare organizations for easy access. These massive databases are protected by complex data structures and security, ensuring the privacy and security of sensitive information.
To comply with HIPAA, these organizations need to manage their data appropriately. In the case of healthcare.gov, they collect information on health insurance through NoSQL databases.
6. B2B businesses
Data gathered from one business to another is known as B2B data. You can surely use this information to boost your marketing skills and enhance your sales campaigns, and you can use it to improve your marketing and sales campaigns.
We provide the heads of B2B data with details including company names, employee names, email addresses, phone numbers, and other contact information, Techgraphics, and firmographics.
The database considers every factor that identifies a new person who might be a good sales lead for your company. It gives you access to every relevant detail that will aid you in contacting the person.
You can utilize B2B data for several important activities, including gathering information for prospecting, creating segmented email lists, and executing account-based marketing campaigns to increase your lead pipeline.
Conclusion
These business databases can fulfill all your marketing needs to the best of your ability. And finally, the majority of businesses would be utterly and deeply lost unless they had a reliable and stable base of marketing data.
