Online casino gaming has become a major player in the gaming industry since the early noughties, but has the industry reached its peak? If history tells us anything, the answer is no. People often assume that the latest innovations are the pinnacle of any field. The iPhone is a great example of this.
The first iPhone broke the mold in 2007. Fast-forward a couple of years and people would have said the latest model was as far as we’d go in terms of innovations. In other words, subsequent generations were only making incremental upgrades to already existing features. The pinnacle, as we may have assumed, was reached a long time ago. However, with Apple’s developers embracing artificial intelligence (AI), that’s no longer the case.
Looking Ahead to the Next Generation of Online Casinos
Future iPhones are very likely to be markedly different from the devices we have today, thanks to Apple Intelligence. The same is true for online casino gaming. Modern platforms are packed with features. Take online casino betting at Paddy Power as an example. Slots such as Buffalo King are backed by custom table games like Premium Blackjack with Side Bets and Paddy Power Live Roulette.
These games are great. We’re not saying they’re not. However, they’re incremental upgrades on already popular games. We could say that live dealer technology moved the industry forward into a new era, but things have been relatively stagnant since then. Virtual reality (VR) certainly holds some promise. Software providers, including Microgaming and Playtech, began experimenting with VR technology in 2019.
The promise is still there, but VR technology, in general, has yet to take off. Therefore, games such as VR Roulette haven’t hit the mainstream. When they do, online casino gaming could take another leap forward. However, before that, it’s likely that AI will be responsible for the next round of game-changing innovations. The initial influence of AI comes from the marketing side of gaming. Specifically, AI software is being used to monitor player activity and analyze data so companies can provide tailored services to customers.
AI Could Create a Personalized Casino Gaming Experience
Essentially, artificial intelligence can create personalized experiences for players, which is great from a customer satisfaction perspective. However, this isn’t the type of innovation that’s going to reshape the industry and take online casino gaming to new levels. The possibilities aren’t clear at this point, but what about AI-powered casino games that players can interact with? Something like a ChatGPT bot could be integrated into casino games and take the place of a dealer.
What you’d get are AI chatbots disguised as dealers. These chatbots could be trained to communicate with players on an individual level. In other words, they know the types of things players are interested in. They can use this information to have engaging discussions during a game. This would take personalization to a new level. The seeds for this innovation have already been sown with live-dealer games. The reason people play games such as Lightning Roulette is so they can chat with the live dealer.
AI-powered dealers would continue this trend but make the conversations more personal. This would create a more engaging experience. Maybe this type of innovation is nothing more than an incremental change on what we’ve got. However, it could open the door to something completely new, much like Apple Intelligence could do for the iPhone. The point here is that we’ve not reached the pinnacle of what online casino gaming technology is capable of. That’s an exciting prospect for fans of slots, blackjack, and every casino game you can play online.
