It’s getting harder every year to keep track of the number of film and television streaming platforms there are to choose from online. Netflix used to rule the roost, but now it’s accompanied by giants like Amazon Prime Video and HBO Max. Other services are emerging as well, such as Hulu and Peacock.
In this cutthroat world of entertainment, brands will have to do more than ever to win customers over. This will include innovating into new services. With live streaming having revolutionized the online casino sector, it could soon do the same on TV and film streaming platforms.
Live Streaming Has Boomed at Online Casinos
The online casino sector is a prime example of an internet-based industry that has innovated massively because of cutthroat competition. Casinos that introduce new tech first often flourish, with live streaming being a prime example of a landmark upgrade in recent years. Now, real money roulette games are often live streamed, with players coming face to face with real croupiers – albeit with a screen separating them. This has led to an influx of new titles as well, and players can choose between fresh options like Mega Fire Blaze Roulette and Lightning Roulette.
Live streaming came about as the next step at online casinos because sites had begun to offer a product that was too similar across the board. Operators realized they needed to do more to stand out from their rivals, and the live streaming platform achieved that initially. Now, however, live streaming is ubiquitous, and sites will have to look at other ways to get the edge. It hasn’t come into play as much in other areas of the entertainment industry, though, so it could act as a game-changer for Netflix or one of its competitors.
Live Streaming Could be the Next Step for Netflix and Similar Platforms
Of all the streaming services on the market, Netflix seems the most likely to lead the way with innovations. While it may not have the most acclaimed content, it does continuously push the boundaries and start new trends in television. For example, it can be credited with reinvigorating the true crime genre and has done a lot for sports documentaries in recent years as well. It has also explored the concept of interactive television with titles like Black Mirror: Bandersnatch. It only seems like a matter of time before some live streaming content emerges on the platform.
The main reason why Netflix thrived in the first place was that it offered viewers a chance to watch at their own leisure, away from television scheduling restrictions. It can continue with this, but it could also include a live streaming section with content happening in real time. This could include news, sports, or interactive chat shows. After the overwhelming success of Facebook Live, it’s clear that people are hungry for live content. The streaming service that jumps on this concept first could gain a huge advantage over the next few years.
The online casino industry often sets the standard in entertainment, and its use of live streaming has been incredible. This feature may soon start permeating television and film streaming platforms, as one of the big brands seeks to get ahead of the competition.
