Being the world’s most ‘active’ social media platform with around 2.9 billion monthly active users as of now, Facebook can be an ideal site for you to collaborate with an influencer and build brand awareness and reach a massive audience in a cinch. There’s no doubt that influencer marketing has an exceptional return on investment.
However, you must also ensure that they are authentic and relevant to your niche. For instance, they may leverage a robust tool to get Facebook free likes on their page, but their engagement rate can be extremely low, which you can tell by the look of their posts.
Nevertheless, we’ll discuss 5 tips for successful Facebook influencer collaborations in this article. Let’s dive into it!
Tip #1: Be Clear on Your Goals
You must have clear goals in your mind, as this will allow you to communicate more effectively with the influencer, so they can create the right kind of content for you. In addition, having clear goals is essential to look for the right influencer to partner with.
Your goals can be anything from generating leads to boosting your engagement rate. They must also be measurable. Otherwise, you won’t know if your efforts and money were fruitful. Moreover, you can discuss these specific and measurable goals with your partner influencer to ensure you both are on the same page.
Tip #2: Allow Freedom to Influencers
Some brands can restrict influencers from doing their job the best way possible with too many unnecessary requirements. While you should discuss the kind of content that you want from them, it doesn’t mean that you provide them with a list of dos and don’ts, which can hinder their creativity and their followers may not be able to resonate with their content.
Therefore, it’s always better to check out the sponsored posts influencers have created in the past and only collaborate with them if their content style resonates with what you have in your mind. Once you officially start working with them, allow them freedom and don’t interfere until or unless it clashes with your brand’s image.
Tip #3: Conduct Some Research on the Influencer
Your research shouldn’t be limited to the number of likes or comments they have on their posts or how big their audience is.
In addition, you should evaluate if you share the same values, communication style, and the success of their past projects with other brands. You must also ensure that they collaborate with niche-specific brands because this may affect your campaign results.
Tip #4: Embrace Micro-Influencers
Although you may believe that influencers with a large number of followers will make your collaboration more successful, this is not really the case. Even if they have around 15,000 followers on their Facebook account, chances are that they have a tight-knit community that engages really well with their content.
Therefore, when looking for a Facebook influencer, you should pay attention to micro-influencers too and don’t overlook them just because they don’t have a massive following, as they can deliver exceptional campaign results.
Tip #5: Be Supportive of Your Partner Influencer
You should support your partner influencer as much as you can in terms of content and moral support. Provide them with guidance whenever they need it and, at the same time, show your appreciation.
Your positivity will allow you to turn your collaboration into a successful one by helping your partner influencer deliver the best results. They may even be genuinely delighted by you, talk a few good words about your brand, and may also be willing to collaborate with you again in the future.
