While ten years ago, it might have been possible to run a thriving business without social media profiles; those days have long since passed. Almost all businesses need social media accounts to stay in touch with customers and relay important information.
Even smaller businesses that mainly rely on local clientele need social media pages to prove legitimacy and spread awareness. Often, social media profiles are a simple, affordable way to run ads or get your brand out there.
For larger companies, social media accounts are even more critical. Finally, if your business sells anything through an eCommerce store, connecting your promotions on your website to your social media is vital.
Why Working On Your Brand’s Social Media Matters
Regardless of the size of your business or how long you’ve been operating, focusing on your social media profiles can bring rewards. You can create a better online presence, and even if you have a more niche market, social media can help you find new clients while keeping your current ones informed and connected.
If you’re looking to see more success in your business this year, spending a bit of time adapting or upgrading your social media marketing is a great idea. Whether you sell fireplaces, purses, or pet supplies, these five tips will help revamp your social media.
Tip 1: Consider Upgrading Your Logo
One significant way to revitalize your socials is to improve your logo or other elements of your branding. If you created the logo many years ago, it might look outdated. Consider simplifying and using colors that reflect your brand story. Changing your logo and other branding factors will make your social media pages more appealing to current and potential clients.
Tip 2: Partner With A Social Media Company
Social media marketing is an entire field of study. People do it full-time as their job, so if you find learning all the ins and outs to be confusing, don’t feel bad. Many business owners find that running all of their social media accounts is a challenge. Unless you have in-house marketers or someone experienced working with you, outsourcing this work to a professional company makes a lot of sense.
Tip 3: Post Consistently
One challenging thing about branded social media pages is catering to the algorithms. While you don’t need to know the ins and outs of the algorithms for different social media platforms, remember that most of these value consistency. If you post regularly, you’ll likely ensure that your posts reach more of your followers.
While there’s no one rule of thumb, you should try to post at least a few times a week.
Tip 4: Use Engaging, High-Quality Visuals
All social media platforms are unique, but they do share some things in common. Most of these rely on the use of strong visuals to hook the user. Even places like Facebook and Twitter that center around text posts still allow photo and video content. If you want to catch the eye of your potential clientele and build a good reputation for your brand, ensure all your images and videos are of good quality.
It’s also helpful to stick to an overall aesthetic or branding approach. If you want elegant visuals, stick with that. If you want colorful and bold, stick to that.
Tip 5: Engage With Customers
Lastly, remember to engage with customers and followers. Ensure you have people that respond to comments and messages on all your social media platforms. Otherwise, your customers will feel frustrated that they can’t get in touch with anyone. You don’t want your clients to feel unheard.
With these five tips, you can improve your brand’s social media accounts. Most of these tips are straightforward and don’t take much time to implement, so you will hopefully see some improvements immediately.
