You have created your mobile application, and now it’s time to spread the word and attract users.
In this day and age, app marketing is best done on social media platforms like Facebook, Twitter, and Instagram since users are scrolling through them 24/7. Social media marketing is more powerful, convenient, and approachable than traditional marketing. That is why app developers should leverage it to market their app as well.
But app promotion can be challenging because there are thousands of applications providing somewhat similar services. So how can you make your app stand out?
7 Strategies To Promote Your Mobile Application On Social Media
First, make sure that your Twitter, Facebook, LinkedIn, and other social media profiles are branded to the max. Use a Twitter header maker to design creative banners that impress anyone who visits your profile. Explore the site to create display pictures and headers for other social platforms.
Next, create a proper strategy that involves the following tactics to ensure that your app gets the exposure it needs:
Influencer Marketing
In 2016, the influencer marketing industry was worth $1.7 billion, growing to $13.8 billion in 2021. These numbers indicate steady progress in this marketing industry, which will soar up to 15 billion soon.
To stake your claim in this billion-dollar pie, work with people who know how to make the most of it.
Social media influencers have millions of followers on Twitter, Instagram, Facebook, Twitter, etc. If working with a big-time influencer seems too expensive, maybe look for micro-influencers in your niche.
So, if you have a fitness app, sign up with a fitness expert online to talk about your app and spread the word about it to their followers. Once they post about your application on their profiles, nothing can stop your app users from growing. However, you have to pick the celebrity smartly.
When they post about your app on their respective platforms, it spreads awareness and convinces people to use it. You can even add a call-to-action to invite people to your app. It could be a signup form or a link to your app.
Furthermore, you can maintain data of all the people who signed up for your campaign. This data can be used to create an e-mail marketing list that will help you effectively execute your digital marketing techniques on different social media platforms.
Put Up Links To Your App
You’ve got people interested in your app; they watch your videos, like your posts but don’t download.
That’s because they don’t know how to.
Unlike any physical product, the goal of marketing an app is to make users download your application. Hence, one of the innovative tactics to promote your app is including an app downloading link to your social media posts.
The reason is that when people will see your post and find it interesting, they will be willing to take further action, and you source that action to them through the link. That way, you will get hold of all the engagement and drive tons of organic traffic to your download page, bringing more potential users.
Engaging Content
Even if you post every day on your social media, but the content doesn’t gauge the attention of the audience, the efforts will go fruitless. As an app owner, you need to remember that you might have built a great app, but you need to support its marketing with meaningful content. That is the only way to reach your potential prospects.
You can use PosterMyWall’s banner templates to make your content visually appealing to attract customers.
If you fail to promote it adequately and don’t generate enough buzz before launching your app. To do that, you need to be sure that you have a clear value proposition while curating your marketing content. Then, add it to your marketing ideas.
Video Advertising
Written content has always been an essential aspect of marketing, but today people have become fond of visual content. According to studies, 54% of consumers are interested to see video content from a brand they support.
Hence, there’s nothing that can grab the attention of millennials and Gen-Z like a catchy video. The best video is the one that has the potential to go viral. So, a video advertisement can be a great way to introduce your app to the world.
Your video should be short, quirky, and informative. Moreover, add a call-to-action in all of your posts, whether a video or an image, to drive leads to your app.
Find The Right Hashtags
Whether you are using Twitter, Instagram, Pinterest, Facebook, or LinkedIn, you can start a unique hashtag for your application. It can be an excellent way for your audience to reach you most effectively.
Besides this, hashtags are the most accessible social media tool that you can use for marketing. You don’t need to work too hard on implementing them. Even if you’re not creating a unique hashtag for your campaign, you can pick one that’s trending. That way, it can make your content visible to your audience organically. Moreover, it is a quick and convenient method. For instance, if your content is related to the traveling category, you can use “#travel” while sharing your post on all social media platforms.
Build A Facebook Group
There are various groups on Facebook for every topic and category. So, you share information about your application in a related group. For instance, if your app assists in traveling, you can post the information about it directly or indirectly in a group about traveling. That way, you will connect with the relevant audience most easily and gain potential users for your mobile app.
One post in these groups can reach hundreds of people at once. You might even find groups where you can pay to get your app recommended to the members of that group. This is one form of paid marketing.
Try Paid Advertising
People today have different priorities and behaviors than previous generations. For example, they are extremely impatient and decide to stay or scroll in a matter of seconds.
On the other hand, if they don’t find your content interesting, they will instantly disregard it. This is why paid marketing is highly effective in this generation.
The best part about these ads is that you can target them specifically to your audience. So, when your audience sees it, they won’t resist downloading it.
Moreover, when you set up a paid aid on platforms like YouTube, the audience is forced to watch it. They don’t have another way around. However, you have to be very precise while picking your audience.
Wrapping Up
Once you work up an effective strategy, you will be able to gain, retain and grow its user base in no time.
These strategies can help you gain a competitive advantage in the market against other apps. They can be handy in your mobile app promotion as social media gives you a vast space that isn’t bounded by pre-defined notions. You have the freedom to do your own experiments with the vast array of tools these platforms provide.
To fully use your social media power, you must stay updated with the upcoming trending. That will help you perform well on each social media platform.
