For some years now, continuous scrolling has been gaining ground on the Internet, and now it seems that Google is also going to join this trend. You may not identify it by name, but surely you have come across web pages with continuous scrolling on many occasions, since they are all those that are made up of lists of results/links in which, when you reach the end of a certain amount of the same, many others are automatically loaded, thus increasing the vertical displacement (scroll) of the page based on jumps and more jumps. In some cases, as in Twitter, for example, continuous scrolling is automatic, in others, such as the search results in MuyComputer and in the pages by type of content (such as the news page), the user exercises control over the continuous scroll, when deciding if you want to load more results or not.
This mode of representation of access to the listings (whether they be search results, types of content, images and/or videos, etc.) provides faster access to information than those cases in which the results are displayed by pages but, on the other hand, in the case of continuous automatic scrolling, it prevents access to the information in the footer of the web page, something that can be very frustrating if, for whatever reason, you want to access it (for example to consult the legal terms or contact information, which is usually located in that location). Personally, this is why I prefer non-automatic continuous scrolling a thousand times over.
Starting today, we’re bringing continuous scrolling to desktop in English in the US so you can continue to see more search results easily. When you reach the bottom of a search results page, you’ll now be able to see up to six pages of results. pic.twitter.com/xIuVP24FFm
—Google (@Google) December 5, 2022
Be that as it may, the curious thing is that neither Google nor Bing, the two main search engines, have continuous scrolling, although this is probably where this type of design best fits. DuckDuckGo has an advantage in this regard, since it does offer continuous manual scrolling, with a button to load more results at the end of each block. But this is about to change since, as we can read in the Google account On twitter, Google now offers automatic continuous scrolling in English search results for the United States. You can see how it works in the gif embedded in the tweet shown above this paragraph.
That Google finally opts for continuous scrolling seems to me a great success, although I admit that I would prefer it not to be automatic, but manual, like the one offered by DuckDuckGo. However, having all the search results within reach of the mouse wheel is a very convenient measure and will undoubtedly influence the visibility of many results that until now were “hidden” on the second and successive pages of results. of a search.
This is going to be a real revolution for web positioning (SEO) professionals, since the disappearance of page two and successive ones, with the change to continuous scrolling, ends with a barrier that is usually a big problem for them. It is true that the battle is still to “sneak” into the top results, but with this change the difference between being tenth or eleventh is blurred, which provides new and very interesting possibilities.
