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How to Build a 7-figure Amazon business?

Amazon attracts more than a thousand new sellers every day. The never-ending demand for products has increased the number of products being listed on the Amazon database. Professional sellers are fighting it out on the Amazon platform to be the number one seller across categories. Sellers also have access to different tools like the Amazon keyword tool and other optimization tools.

With the competition growing every day, how can a beginner survive and do well in the Amazon e-commerce industry? In this article, we will find out how you can be a 7 figure Amazon business owner. We will discuss the steps that you need to take to propel yourself in the Amazon business and how to make it profitable. We will also see where Amazon PPC management service will fit into the mix. Without further adieu, let us hop into the plan.

Research for An Innovation – Finding A Profitable Amazon Product!

Amazon has hundreds of varieties of the same product that are available. How do we ensure that you have a good product? To have this step sorted, you need to perform one of the most important tasks in the e-commerce game. It’s called product research. It is not an easy job to find a product. You will have to dive deep and understand the demand for the product on and off the Amazon website.

At this stage, competition should not be your concern. Multiple sellers are making huge profits even though they have almost the same product listings. Research more on the uniqueness of the product and what problem it will solve for the customer. Also research which age and gender purchases the product the most.

Make a list of products that you would want to sell on Amazon. Filter the top three products, and let us get started on step 2.

Find & Assign Your Suppliers – Private Labeling

Private labeling is the next process that you want to take on as a starting Amazon seller. Private labeling will help you set apart the product and denote it under your retail rather than the manufacturer.

You can search for suppliers from alibaba.com. Alibaba is one of the largest e-commerce websites that offer large scale manufacturing solutions. Always be careful to choose a verified source as your supplier. You should also see whether the supplier has trade assurance. This will help you to secure your future transactions with your supplier and protect you from scams.

Ask the supplier for samples and then choose the best according to your analysis of the product. Once you have verified that the product is good to be listed online, you can now place an order to start with. This can start from 100 units to 1000 units. These units will help you understand the ground reality of demand for your product.

Design & Form Your Brand

You can have a lot of fun during the branding phase of your product. This is where you have to make a logo and increase the uniqueness of your product. Either you can make the logo yourself or hire an expert to help you out with a few options to choose from. You can select the most impressive option and then give it a name. While naming your brand, make sure that people can connect with it. Make sure that your brand name will emotionally connect with your customers. This is very important for your brand’s growth.

Set up Your Product listing & Fulfillment mode

At this point, you can begin listing your product on Amazon. You need to be ready with 6+ HD images and other requirements like title, description, and bullet points to introduce and say more about your product. Another major step to be executed while listing your product on Amazon is to filter the keywords.

Amazon also functions as a search engine. You must first determine the keywords for which you want to rank your goods and then optimize your listing. If you can accomplish this well, your listing will rank and appear for a wide range of keywords that people are looking for. This is where you can implement the assistance from SellerApp. SellerApp allows you to research the best keywords that are relevant to your listing.

These keywords will be filtered based on their search volume, relevancy to your product, and cost-per-click. Cost-per-click is the price that you have to pay to Amazon when a customer clicks on your ad.

You can either choose to go for the FBA (fulfilled by Amazon) or the Amazon FBM (fulfilled by the merchant) mode of fulfillment. The FBA model is where your order is fulfilled by Amazon. You can have the product warehoused with Amazon, and they will take care of all the steps from dispatching your product to delivering your product to the customer. The FBM mode of fulfillment is where you have to take on the logistical aspect of the product, and you are solely responsible for the delivery of the product. FBA is the preferred mode of fulfillment by Amazon and products listed under FBA get better visibility. 

Get Set Go! – Launching for sales

It is time to go live with your product. With the listing in place on Amazon, it is time for you to see your first revenue numbers trickle in. Do not expect your product to do well and make a lot of money in this period. You need to ensure product quality and look at the aspect of building trust in your customers and creating waves of positive reviews and ratings. This will boost your rankings and Amazon will recognize that your product is the favorite in the category. Hence, your listing advertisement will be ranked higher on Amazon SERPs.

Optimize Using Software!

This is where you can see the analytics of your product listing with the use of the software. SellerApp is software that you can use to optimize your products. It will help you to create a desirable listing with the help of tools. From ensuring the quality of your on-page SEO to assessing the relevance of your keywords, SellerApp listing quality feature provides you with quick and efficient insights. This is the step where you assess how your keywords are performing with the help of the Amazon keyword tool. Optimizing your listing on Amazon is an ongoing process.

Always keep in mind that you need to assess your account performance at least for two weeks to have reliable data. Any timeline smaller than two weeks is not enough time to process the analytics. This will ensure your success on Amazon.

Scaling Your Brand Online.

This is where a website comes in handy. You can create a website for your product and use it to link it to Amazon. It will increase your product’s brand awareness. You can subsequently create a flow of blogs and other content related to your product on your website. Creating a YouTube channel is one of the best ways to show your product to the world. You can implement different marketing strategies and capture the target audience with the help of different marketing strategies.

Building a 7-figure Amazon business is no joke! You need to commit yourself full-time to see results because there is a lot of competition in the e-commerce marketplace. You need to find a great product and develop killer strategies to capture the audience and create an impact. The use of optimizing software can be extremely helpful to allow you to increase your visibility and taste success in your Amazon business.

Author’s Bio:

Arishekar N

Arishekar N is the Senior Director of Marketing and Growth at SellerApp, an e-commerce data analytics solution. He is responsible for overseeing the development and implementation of marketing strategies, as well as increasing process efficiency by executing cutting-edge Search Engine Optimization strategies at SellerApp

Arishekar has over 10 year of experience in marketing analytics and SEO. He has worked as a Digital Specialist for the tech giant IBM and most recently as the Senior Marketing Specialist for ZioTive Technologies where he enhanced their site structure by increasing website and mobile usability. Previously, he worked as a Senior SEO Analyst for Star Group where he was responsible for managing SEO Audits and analytics.

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