How to Get Started in eCommerce

The eCommerce market jumped in sales by $244.2 billion in 2020. This unprecedented increase was spurred partly by the COVID-19 pandemic and the increased access to digital business tools and services to help entrepreneurs cater to the online marketplace. Today, launching and operating a successful business from home has never been easier. Here are a few tips if you’re considering starting an eCommerce venture.

Stunning and Functional Website

A stunning and fully functional eCommerce site is the essential tool you will need to launch a successful online business. Your online store should be aesthetically pleasing and themed with your brand. Your landing pages must be engaging to get customers to navigate further into the site. But, it’s not just the look of your site that should be top-notch; your eCommerce site needs to be secure, run at high speed, and be able to run all of the programs and functions that your business and customers require. If you’re unsure how to create a website like this, consider using the Nexcess eCommerce site builder to take the technical complexities out of building and maintaining your site. With these services from Nexcess, you will “worry less and convert more with automated sales and performance tools.” You get access to the crack team of WordPress pros who will help set up and optimize your site, and you will get 24/7 support and malware monitoring from the same team. Services like this make site operation cost-effective for SMBs and can help new businesses gain a serious leg-up on their launch day with the support of reliable digital infrastructure.

Analytics and Management

Building an effective website is only a part of the process. Once your site is up and running and you’re beginning to make sales, you must maintain that site and improve it over time. It’s essential to utilize site analytics tools to gain insight into how your customers interact with your site, how well you rank in search engines, how strong your landing pages are, and much more. These insights are vital in generating efficiencies and improving your business workflow.

With the managed services from Nexcess, you can outsource your IT management to their professional team who will keep your site and plugins updated and optimized while constantly monitoring your site and giving you access to crucial eCommerce insights about your business and website. Maintaining a solid understanding of the state of your business and how you can improve is essential for scaling any company and improving your product and services.

Marketing and Engagement

Every successful business owner will tell you about the importance of operating a solid marketing strategy throughout the lifetime of your business. Marketing is how you will reach your customers and audience directly. Create social media pages for your company before you launch your site, and prepare a content calendar with daily posts to your accounts to maintain your activity online. As you gain followers, engage with them through the platforms. You can do giveaways, discounts, events, and much more to spread the word about your brand.

Along with utilizing other online platforms for reaching consumers, you will also want to beef up the content on your own site’s blog or knowledge base. The more targeted, informative, and unique content you have on your website, the better your site can rank on Google. SEO is a crucial strategy for many online businesses, and you can quickly learn the basics of SEO through many free online resources.

Many resources, tools, and services are available for digital entrepreneurs looking to launch online businesses from home. Take advantage of the growing eCommerce marketplace today and begin your digital startup.

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