The way businesses market their product has changed significantly over the years and constant adaptation is required if success is what a business strives for. Nowadays, we see marketers opt for social media marketing rather than traditional methods and that’s due to the fact that social media marketing is easy to run and cost-free.
Instagram is the go-to place for marketers that want to take advantage of social media for business promotion purposes. The masterfully crafted features such as Reels and Stories allow marketers to depict a short and fun visual brand message.
With over 1 billion monthly users, you will have to find a billion different ways to captivate and pique the interest of your existing and potential followers so that you reap the full benefits of Instagram for your business.
If you are wondering how you and your business can benefit from a strong social media presence, especially on Instagram, read below as we explore everything that you need to know.
You’ll Know What’s Trending
In this day and age, staying informed and knowing what is trending all the time will have you one step ahead of the competition. Knowing when to spark up a discussion in the comment section, when to post a Story or a Reel so that the engagement rates spike and when to take a break from posting about your products and focus on how to grow Instagram followers count the organic way.
Sometimes, the best way to raise brand awareness is to fight for a social cause, and Instagram is just the place to keep you updated while you are engaging with your followers.
You Can Sell On Instagram
If you are looking to expand your stores, why not do it online. Instagram shopping has gained significant traction as of late and for some businesses, it’s the go-to method for selling products.
All you need to set up an Instagram Store is to switch your account to business. Your account will have to go through a review process and after that, you can offer your customers convenience like nowhere else.
Better Interaction With Followers
Every business aims to grow and the best way to do that is through feedback. Many businesses treat their social media accounts with passivity and only pump out content related to their sales. However, if a business goes the extra mile and interacts with its followers, it will start building a community, not just a following.
Engagement drives growth and luckily for you, there are a lot of ways to boost engagement. It’s widely known that the use of hashtags on Instagram boosts engagement significantly and in addition to that, you add a sprinkle of fun to your posts.
Instagram allows up to 30 hashtags per post and that opportunity should not go to waste. Employ creativity and settle for a hashtag that will represent your brand’s message the right way and make your post discoverable to a wider audience. If you can’t figure out the perfect hashtag, you can always take advantage of hashtag generators.
The major benefit of this feature is that you can reach new audiences that haven’t been acquainted with your brand. Keep in mind that a good engagement rate is anywhere between 1% to 5%.
Faster Customer Service
If you are tired of sending emails back and forth with clients that aren’t satisfied with your product, then Instagram’s direct messages are the solution. The time you take to respond to your client’s questions will significantly reduce and your credibility will only increase.
Showing your customers that you care by instantly responding to their messages will enable your business to reach new heights and further build on the trust you have created with your followers.
Build Product Anticipation
Have a new product waiting to be launched, why not make use of the Story feature and post short teasers of what’s coming next. You can also utilize the Reels feature, which has the power to land your content on the Instagram Explore page which will ultimately mean serious amounts of traffic coming your way.
Always try to create the content that you will want to watch and don’t be afraid to take a look at what the competition is doing to inspire yourself.
Final Thoughts
Instagram brings benefits in tow and businesses that aren’t using Instagram are seriously lagging behind. If you aren’t already on Instagram, consider creating an account as the benefits of promoting your business on social media are endless.
