Most business people are aware that Facebook is more than simply one more social media site. It is an indispensable tool for businesses of all sizes and industries. You know Facebook can help you reach new audiences that you might otherwise not be able to attain, with an active accounts user base of above 1.8 billion (98.3% or 1.73 billion of which are using mobile alone). Additionally, Facebook may help you establish a network around your business, advertise the material you produce, and forge a more distinct brand identity.
How About Generating Leads On Facebook, Though?
One of the most exciting uses for Facebook marketing is generating new leads that may someday become paying clients. To scale your lead generation tactics, transmit lead data automatically and in real-time, and get in touch with your recently acquired leads as soon as possible, for which you can download Facebook leads ahead of the competition.
Many businesses still do not successfully use Facebook to generate leads, though.
If you’re one of these marketers, you are missing out on connecting with thousands or millions of potential clients. We could all use a little help with our lead generation efforts, even if you are already producing leads on Facebook.
Facebook Lead Generation Strategies
Directly Post Landing Pages For Deals To Facebook: Sending them now to a landing page with your offer is one of Facebook’s top lead generation strategies.
When you do this, ensure that the offer has a captivating featured image that draws Facebook users to the post.
You must optimize the picture size and include the appropriate open graph tags on your website for Facebook to get the correct image from your blog post into your Facebook postings.
You should also ensure the reader understands where you are sending them. They can be perplexed or frustrated if they click into what they believe to be a blog article, only to discover that they need to fill out a form. When letting people know where you’re sending them and what they need to do, use words like “Download your ebook” or “Get your cheat sheet.”
Publish the blog entries that bring in the most leads: Selecting and posting the blog entries that provide the most leads is another technique to generate leads from your content. Your blog post’s topic and title will entice readers to click and read it, and once they do, they’ll find a CTA — preferably high up and close to the introduction — to either a solution to an issue they’re experiencing or something they want to learn more about.
Pro tip: Posting blog entries with anchor text CTAs in the introduction on Facebook will increase your lead generation.
Include Links To Landing Pages In The Captions Of Your Images: Most marketers know how crucial it is to include visual elements like photographs and videos in their Facebook strategy. For instance, postings on Facebook with images receive more engagement than posts without photographs.
Consider adding links to your website in the descriptions of your photographs, particularly your profile and cover photos, to take advantage of these greater engagement rates and generate leads.
Links let your audience learn more about your business, whether they are to an “About Us” page, a blog post, or any other type of lead generation content. And the descriptions of your cover photo and profile picture are the best places to do it. People can access the download link whenever they view your cover photo in this manner. To track clicks on your links, shorten them and add UTM codes.
Promote Lead Generation Offers Using Videos: Because of changes to Facebook’s algorithm, organic reach decreased significantly from 52% in 2016 to roughly 5.2% in 2020. Marketers have started using videos to increase their engagement. It’s difficult for your audience to view your material without creating a Facebook ad.
Why? The Facebook algorithm prioritizes video content to start. Therefore, the average engagement rate for videos is 0.26%, which is greater than the average engagement rate for other post types. As a result, if you want to improve the number of leads you get on Facebook, you should start introducing and promoting your content with videos on your Facebook page, whether it be offers, events, courses, or something else.
You can include a spoken CTA to “register” or “download” both earlier in the video and at the end, in addition to the text CTA you can provide in the video description.
Boost The Visibility Of Posts With Links To Lead-Generation Opportunities In Your Feed: It is possible to draw attention to and showcase a post by pinning it to the top of your Page’s Timeline. For a maximum of seven days, it will remain at the top of your Timeline before reverting to the day it was posted on your Page’s Timeline. A clear “pinned post” marker at the top of the post lets you know it has been pinned.
Any article you choose to pin should be beneficial to your audience and pertinent to your online goals.
You Should Provide Your Facebook Page With A CTA Button: No marketer would want to overlook the importance of adding a relevant CTA button to their Facebook Page as a lead-generating strategy. This button can increase traffic from your Facebook Page to your website, including landing pages, contact forms, and other lead generation forms. It is straightforward but effective.
There are 17 pre-made button variations available for you to select from. When you choose a button and link it to a page on your website, it will show up in a fixed position above and to the right of your cover photo.
While some marketers pick a CTA and stick with it for weeks or months at a time, think about stepping up your marketing game and changing that button — and the web page it connects to — to reflect your team’s and business goals, as well as the campaigns you’re now running.
To Sum It Up
Always keep in mind that Facebook is always evolving. Nothing beats trying each tactic on your audience, even though the ideas shown here are a great place to start for achieving success.