This is how Facebook tracks you when you browse

One of the most common privacy-related issues is social media. Like it or not, this is where we expose a lot of personal information. Beyond our name, we may make public where we are, upload images, the contact list, where we work … All this, moreover, can be used by that social network to profit. In this article we talk about how Facebook tracks us by browsing and from work by Mozilla to gain more insight.

Why does Facebook collect data

Our information is worth money. That is a reality. Knowing what programs we use, what our tastes are, where we live … All this is used to send us personalized advertising, for example. And like it or not, we always leave a trace on the Internet when we enter a web page or use any social network.

Facebook uses this information from users to personalize content and also display advertisements that may be more relevant. For example, if he knows that you do sports, that you like to ride a bike, he may show you advertising related to cycling, shops to buy helmets, etc.

One of the methods you have to track us is through pixels. A single pixel can collect information about which sites we visit, for example. And beware, this can be done even without having a Facebook account. This can happen, for example, with the typical buttons of the social network that are on many pages to give Like.

The case of Facebook is not unique, since there are many Internet services that can also collect personal data. They can use them to learn more about users, create profiles for advertising campaigns or even sell it to third parties and thus obtain financial benefit.

Mozilla wants to discuss this with volunteers

From Mozilla they have raised a study to gather information on all this that we mentioned. They want to know more about how Facebook collects data, what it can do with it, etc. For this, it has launched what it has called Facebook Pixel Hunt. Look for volunteers who want to sign up.

The goal is to learn more about the data sent through Facebook pixels while browsing. Also know what are the URLs of those pages or the time that users spend on a website.

In order to carry out this study, another point to take into account and that Mozilla will need is to know whether or not there are Facebook login cookies in the browser. In addition, it will conduct a survey for the user to answer a series of questions.

Mozilla has a link where we can sign up for this study and collaborate as volunteers. They ensure that the information they collect will not be shared with third parties and that all efforts will be directed towards improving Mozilla’s security and ultimately eliminating everything they have collected.

Ultimately, Mozilla wants to learn more about how Facebook handles user data. The objective is to achieve greater knowledge so that privacy is greater. You can always keep in mind tips to improve privacy on Facebook.

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