One of the most effective ways to get your work noticed and gain new clients is through social media. And since video content is getting more and more popular, there’s no reason not to make use of it. You can edit your videos online with an online video editor, then share them easily on platforms like YouTube and Vimeo.
However, when it comes to social media marketing, which platform works best? You may think of Facebook or Twitter, but in my experience, the answer is different every time.
One of the most important ways to promote your business online is through social media, but with so many platforms to choose from, it can be hard to know which one to use. Should we stick with Facebook? Try Twitter instead? Promote video content on Instagram?
This blog post will give you the answers to these questions and more, as well as some expert tips on how you can make the most of each platform.
Here are some things to consider when choosing which social media platform will be best for your business.
3 Things to Consider When Selecting the Best Social Media Platform for Your Business
If you ask someone, What’s your favorite social network? they might say Facebook or Twitter. But with so many options out there—anywhere from LinkedIn to Snapchat—it can be hard to figure out which one works best for your business and why.
Before committing hours of time each week to curating content on multiple networks, make sure you consider these three questions.
1. What are my goals?
Do you want to connect with new customers or existing ones, recruit talent, increase brand awareness, or achieve some other goal?
Most brands have multiple objectives, so figure out which one(s) you’re looking to achieve before diving into a new network.
2. Where does my audience hang out already?
If someone else has a strong presence on a particular platform—say a competitor or an influential person in your industry—you may be missing an opportunity if you don’t participate as well.
3. What types of content do I enjoy creating?
Different networks thrive off different kinds of content. A good place to start thinking about what type of content will fit well on each platform is by studying popular accounts related to your business.
If you’re a software company, are there any computer programming accounts you enjoy following? If you’re a designer, are there any design accounts that inspire you? Always be on the lookout for ways to connect with people who are interested in what you have to offer.
Most importantly, though, figure out where your audience hangs out online. You should consider not only where they spend time now but also how they might behave in 5 years when they have different tech preferences and expectations.
With so many channels to choose from today—and more likely on their way tomorrow—it can be hard to keep up with every channel available. Check out our top social media platform picks below for your business’ success:
Online video is taking over as one of the most-used features on social platforms. With millions of users consuming online video content, it’s no wonder that YouTube has become such a hit with marketers and small businesses alike.
The more you know about how Facebook works, what it’s good at and not good at, and how to market to different demographics on there, the more successful you will be.
Pay attention to what’s working for other businesses, as well as some of Facebook’s own changes (including algorithm changes) as those can have a direct impact on your growth.
With Instagram, you’re able to share and market products and services through photos and videos. As a result, it might be easier to get your brand out there because of Instagram’s visual nature.
Also, Instagram connects with its users in a different way. Images on this platform have been shown to connect with people on an emotional level, making them more likely to remember that image later when they run across it in their newsfeeds.
This microblogging network allows you to push out updates to followers on a variety of different topics. The beauty of Twitter is that it’s intuitive; many people see tweets (140-character updates) as bite-sized pieces of news.
Twitter also has an element of interactivity, since most users can respond directly to tweets sent by companies they follow.
Yes. It’s becoming increasingly common to find. We recommend doing a Google search for a free video editor or something similar, and you should be able to find some options.
A great online video editor doesn’t have to cost an arm and a leg, especially if you know where to look. For example, there are plenty of free video editors that will do just fine; or you can go with options that start at around $50-$100.
There are lots of ways you can do basic editing with these types of services that offer an online video editor (which often work in conjunction with third-party sites like YouTube).
For many businesses, Facebook leads the pack when it comes to leveraging social media as an effective marketing tool.
For example, a HubSpot study found that small and medium-sized businesses with 1,000 or more likes on their Facebook page enjoyed an average of $711 in revenue per month from those fans alone. Meanwhile, those with 2,000 or more likes saw their monthly revenue increase by $1,232 compared to companies with fewer than 1,000 Facebook fans.
But there are also other options that work well, so it’s worth considering uploading some content on these networks. If you want to make things right, use an online video editor to your advantage with social media.