If you have ever invested in a website development project, you will appreciate how much it can cost. Websites of a decent standard are not cheap, and those of a high standard are very expensive. Yet, having a website and a website alone is not enough. That website has to be consistently developed, improved and maintained. The last part is often the most neglected part of website ownership.
Put simply; it is easy to see website maintenance as a drag. If your website was built to a high standard, why does it need to be maintained exactly?
Yet, monthly website maintenance is one of the most important investments you can make. A website that is maintained every month will:
- Be more likely to keep people coming back to your business in the future
- Be less likely to suffer from performance issues and glitches that chase people away
- Remove the risk of issues such as malware being found in the back end of your website
- Strengthen the value of the website by ensuring content is up-to-date and consistent
- Retain a higher place on the search engines as maintenance ensures the correct targeting
- Modernize your website by ensuring that with regular maintenance it stays up to date
- Continue to be easy to adjust from the back end thanks to updates to the control panel
Make sure your website maintenance is managed by someone you trust
Before you ask the IT junior in the office to run website maintenance, though, think of the impact cost. If you invest in a website, you want it to be as effective as it can be. Over time, though, new competitors will appear, and your website will age. Having it maintained and updated by a trusted website development company is essential. Leaving it in the hands of a junior developer is not a wise idea.
They might make mistakes, misunderstand coding carried out by the website designers, and/or make expensive mistakes. This could run the risk that your website stops performing, opens up a security vulnerability, and/or is out of date in terms of the back-end system. If your website is developed on WordPress, for example, it should be maintained and updated to minimize the risk of data loss or vulnerabilities.
It always pays to stick to a local source, too.
For example, a company based in Colorado might look at hiring a Denver website maintenance company as opposed to someone from a neighboring state. The locality should always be considered, as website maintenance is easier when carried out by professionals who live among the target audience.
Yes, every website can be maintained to the same standard regardless of location. Ensuring that a website that aims at a specific geographical area is maintained with that targeting in mind, though, is vital.
Website maintenance is no laughing matter. Ensuring that a website can be properly secured and looked after for years to come helps to ensure it retains its value within your company portfolio. Even if you are a sole trader, having a website that is regularly maintained can make it a more effective marketing tool.
In short, do not sleep on website maintenance. Regular website maintenance – say once per month – should be a part of your schedule moving forward. Get the right people involved, and you can be sure that your website will not fail you anytime soon.