Amazon is considering creating a standalone app for watching sports content, people briefed on internal conversations told The Information. It should thus complement Prime Video.
In addition to Prime Video, Amazon would now work on a new application dedicated to sports broadcasting. According to a source with knowledge of the company’s plans, quoted by The Information, the new app ” would declutter Amazon’s main Prime Video app and would better highlight the tech giant’s sports offerings.
The Information says it couldn’t find out when Amazon plans to release the app, or whether the company plans to separately charge for access to Prime Video sports content. The site also notes that Amazon could decide to completely abandon the project by its release.
Read also – Ligue 1: Amazon becomes the main football broadcaster in France for 250 million euros
What sports content could arrive on Amazon’s new application?
Currently, Prime content includes exclusive streaming rights to NFL “Thursday Night Football,” select Premier League football, and New York Yankees baseball. It could therefore be the first content that will be available in this new application.
In France, Amazon also owns the rights to Ligue 1 Uber Eats and Ligue 2 BKT, but we don’t know if these could really leave the Amazon Prime Video app. Indeed, nothing tells us for the moment that Amazon also intends to launch its application dedicated to sports broadcasting with us. It could also arrive at our house at a later date.
Anyway, it seems that Amazon is more and more interested in sports. CEO Andy Jassy has reportedly confirmed the giant is keen to acquire more sports rights. The next acquisition could be the rights to the Pac-12 conference. The world’s fifth-largest company could also bid the NBA, which is seeking between $50 billion and $75 billion for its next media rights deal. In the meantime, we know that Netflix also wants to get into sport to compete with Prime Video and its Ligue 1.
