Apple lives these days in the media spotlight and not precisely because of the launch of a new iPhone or similar, but rather as a consequence of all of them. The company has once again marked a record in capitalization stock market exceeding three trillion dollars. A meteoric figure that supposes reaching, for example, the gross domestic product of countries like India or the United Kingdom. The big question that many are asking is, will these shares continue to rise throughout 2022?
Apple has appreciated by about a 6,000% since the first iPhone was launched in 2007. This means that those who invested 1,000 euros in the company at that time, today would have a whopping 60,000 euros. And all this without counting the quarterly dividends paid by the company. In 2021, the firm appreciated 40%, following in the wake of other giants such as Microsoft or Google, which also had a spectacular performance.
Why do investors trust the company?
The iPhone continues to be the engine of growth, but it must be borne in mind that Apple’s customer ecosystem is getting bigger and bigger and consumers end up acquiring other products that in the end end up succeeding. Looking ahead, analysts take it for granted that we will see electric cars with the Cupertino seal or that there will even be a foray into the famous metaverse and in the business of NFT.
The truth is that Apple has managed to position itself in product segments before its rivals and a simple example is the market for tablets or smart watches, where despite not having arrived first, it has managed to clearly lead with the Over the years.
Tim Cook shoots the action
The current CEO of the company officially took the lead in 2011, the year in which Steve Jobs with an advanced disease gave him the baton. Despite the initial uncertainty across the board, Cook has managed to lead the company to the most resounding success both in terms of income from the sale of products and services and in market capitalization. In fact, it has multiplied by 10 the value of the company.
Peace of mind for investors
Looking ahead to this year, the markets are beginning to be very demanding and the rise in interest rates it could affect growing companies. This is not the case of Apple, which could even benefit as a safe haven value, as investors are looking for peace of mind and especially in times of uncertainty.
The only ones unknowns that we find have to do with the outbreaks of COVID-19 that are paralyzing factories in China and could slow down the production of certain devices and of course the shortage of semiconductors. In any case, if there is a company in the world that is capable of overcoming all crises, it is Apple.
Javier Sanz, CEO of Bolsazone, affirms that Apple is a foundation that you always have to have in your portfolio. We refer to the tests seeing the stability provided by the company, having absolutely favorable projections.
User, take it easy, there’s Apple for a while
In the face of more ordinary users, those who have no greater interest than the technological one, they can also be calm. As in everything, there are always doomsayers who bet, wrongly, on the collapse of the company. It is true that at the level of innovation, groundbreaking products such as those presented by Steve Jobs are missed, which leads many to have a wrong perception of the company, believing that they are going downwards.
In any case, we remember that this same year the first great launch of the Cook era could be produced, higher in expectations than products such as Apple Watch, HomePod or AirPods were. And the brand is expected to announce its first mixed reality device, in which they had been working for more than a decade and that in the long run it is estimated that it could even outshine the iPhone.