Between so many bad news and so many complicated days, Facebook has tried to make the sun shine today, and put aside (even if only for a few hours) the storm that, practically constantly, looms over practically all the company’s services. I do not want to be bad, but it almost seems that Mark Zuckerberg’s interest in creating the metaverse has to do, mainly, with the desire to have a space, whether real or virtual, in which he is not besieged. and day also, for controversies related to Facebook.
Joking apart, Facebook’s interest in the metaverse is even greater than we already imagined from previous information, and the presentation of this Facebook Connect is the great confirmation of this. The best example of this is a phrase pronounced by Zuckerberg almost at the end of the presentation: «Metaverse first, not Facebook first«. This, said by the person who owes his professional success and his countless fortune to the social network, is very significant.
A) Yes, its founder has announced that Facebook (the company, not the social network) change name, renamed Meta which, as you may have already deduced, is a clear allusion to the metaverse that the company has been working on for some time, and that we already have official confirmation that it is going to become the epicenter of the company, with Zuckerberg’s bombastic claim that become the next chapter of the Internet.
A) Yes, the company’s approach is to create two large branches, in which your products and services will be organized. On the one hand, the one dedicated to social services (Facebook, Instagram, WhatsApp, etc.) and a second branch, which at the beginning will depend economically on the first but which in the medium and long term aims to be the main one, in which the metaverse and, from his hand, Quest, which will depend on the devices necessary to access the metaverse.
The doubt now, of course, is the depth that this name change will achieve. We have already seen other cases in the past where similar operations have not been particularly effective. For example, and I think this is the clearest case, we have Alphabet, Google’s parent company that everyone calls Google. Or conversely, RIMM became so popular with its once successful Blackberries that it ended up changing its name to Blackberry.
Whether or not the change from Facebook to Meta is a success, mainly depends on the company making the metaverse a success. This will not happen, of course, in the short term, but perhaps it will happen later. And, although this does not like so much in the offices of the company, that the growth of the metaverse coincides in time with the decline of Facebook (the social network). But of course, it will still take us to live that moment, so in the short term, I believe that Meta will continue to be Facebook.
More information: Official blog
