After researching for hours trying to find ways to drive traffic to your company’s official website, you may have come across the term “link building” multiple times. You may know that it can be a valuable tool in your search engine optimization (SEO) strategy. Still, like many other technical components in an SEO strategy, it can seem overwhelming at first.
However, we are letting you in on a secret that every digital marketing expert knows: link building is one of the most effective and fastest ways of growing a business network with the assistance of an SEO strategy. A link-building approach will do wonders for your website if you have good networking skills, therefore, your organization(including your clients and customers).
To find the difference between sharing business cards and backlinks and which is more effective, take this, for example – you are at a networking event and having a typical conversation with your peers. But, you make a significant impact with your networking skills, find common interests with other guests at the event, share your views in which your company can benefit from working with each other – and to stay in contact, you share business cards with every person that shows interest in your brand.
The one big difference between networking and link building, here you won’t be exchanging business cards. You’ll be exchanging backlinks on the internet, which further helps you create a vast network of clients and customers. Consequently, you give your business multiple reasons to grow with a simple yet effective link-building strategy.
To help you understand it even better and how it can assist you in growing your business, be it a startup or deeply rooted business, the link-building strategy has something to offer to everyone. Let’s begin with answering the question:
Simply put, link building is an essential practice of attracting and offering other websites to link with your business website. Furthermore, link building is an excellent process of creating and generating valuable backlinks from a high-authority website to attract and drive more traffic while reinforcing your SEO strategy.
Now, you know what link building is and why it is vital for your brand? The next thing you should know is that it is also a crucial element of your website’s SEO campaign because it helps search engines to find your website and further establishes that your website is an authority in your industry. Google’s most important function is to provide customers with the best possible results for their searches, enhance customer experience, and provide them with better options. So, if multiple websites are linked together with your website, it enhances your brand reputation because you are on the right track.
Also, you’d be surprised to know that you can organically build links for your website. For instance, another company stumbles upon your company’s infographic and further links it to the blog published on their website. This may seem reasonable as you don’t need to put in any extra effort. However, hiring a professional link-building strategist is vital for your website and your brand. According to the link-building experts at Outreach Monks, your goal should be to get high-value backlinks rather than obtaining any free or low-quality links. And this brings us to the next important topic of this discussion:
As funny as it may sound, but all backlinks are not created equally. However, it is a fantastic feeling when a business finds fair value in your website’s content that it wants to link their website with yours. But you need to keep in mind that the links you want to get published on your website are of high domain authority.
If you don’t already know, domain authority is the numerical score that every website gets, ranging anywhere from 0 to 100 and based on the numbers of total and unique backlinks published on a website. It further means that a website is linked with several other reputable and websites with high traffic. So when you get a unique backlink from a high authority website, it will positively impact your website’s domain authority resulting in enhanced traffic.
In reality, your website’s domain authority is a perfect indicator of letting your audience know that it’s a trustworthy source of information or services. With all this information in mind, let’s start digging a little deeper and find out all about the:
When you narrow your search, you’ll find that there are only two types of backlinks you need to know more about, and these are dofollow and nofollow. However, an individual reading about a website will never find the difference between the two, and it’s because the difference is in the source code. Every search engine uses a specific type of tag in its source code that helps determine how they inspect the backlink and further decides the effectiveness of the backlink(s) on your website.
These links are the most common and valuable type of backlinks for your website’s SEO profile. When you add a dofollow link on your website, you are letting Google know that the link you are using is organic. Simply put, it’s a link that you haven’t paid for to be linked with your website. Plus, you tell Google that the content you are sharing is accurate on the other end of that link.
You might not find anything different about these links, and it’s because they are regular links, which makes them more common and widely used in SEO practices around the world. However, things can become a little complicated if your digital marketing strategist is not using high authority links on your website. This can put all your hard work at risk by not being visible to your customers or clients.
In a nutshell, using dofollow links on your website tells Google and other search engines that the content you are sharing with the link is crucial and should be taken into consideration. To learn more about this complex matter, link building services from OutreachMonks can provide you with all the answers. Moreover, with their expertise and knowledge, you’ll be using backlinks to their utmost advantage. Therefore providing your business with the boost, it needs to reach the next level of success.
These links are not very common in link-building SEO strategies, which makes them a less valuable resource when compared to dofollow backlinks. However, they do serve a purpose: to inform search engines to ignore a particular link.
As the name suggests, these links shouldn’t be followed and are meant to be ignored by the search engines. Google officially defines nofollow backlinks as a way for webmasters to inform search engines about the links one shouldn’t follow on a particular page.
However, the percentage of dofollow and nofollow links on your website can vary according to your SEO strategy. But Google encourages users to keep a healthy combination of both the backlinks to create a robust link profile.
The most significant difference between these two links is that Google trusts and places a lot of value on dofollow links – and that’s why they are most widely used for SEO. On the other hand, in most cases, nofollow links are ignored by a search engine’s algorithm, making them less valuable for SEO when compared with dofollow backlinks. So the next question that you need to ask is:
In most cases, you’d want to use only dofollow links, especially when linking with other websites of your own. However, when using a valuable resource to help your customers, you can skip using a dofollow link.
However, you need to link your website to other low-quality websites. You might want to consider using a nofollow tag so search engines know that you are not using a high-standard link and do not vouch for its accuracy and authenticity.
Moreover, this is not the only reason that you might want to consider using a nofollow link. According to Google, few essential factors encourage the use of a nofollow link on your website. The reasons could be:
You Are Getting Paid
According to their true nature, backlinks are supposed to be organic. If someone is paid to promote their content on your website, then it’s the right time to use that nofollow link. It’ll help search engines in finding the relevance of that particular link. As a result, it creates better search results for the customers.
When Crawl Prioritization Is Important for Your Website
Crawl prioritization is something that every website owner should be worried about, especially when you have a large website. If there are numerous pages on your site, search engines might find it challenging to rank according to their importance, making it difficult to index in searches.
When you are a business owner, you look for every opportunity to grow your company. For this reason, SEO, and link-building, of your website become a crucial process in your business growth.