How Salesforce and Qualcomm want to reinvent the driver experience

As demonstrated once again at the last CES, the automotive industry is immersed in a deep digital transformation process, in a being or not being that is leading companies that until not long ago only had to worry about being more efficient in mechanical assembly lines, to become authentic software companies. Whether it is in the development of systems that allow the more or less autonomous driving of their vehicles, or when it comes to offering more information to the driver, an industry that used to depend on the availability of parts, has come to depend mainly on the market for computer engineers and chips.

In this context, Qualcomm Technologies has just announced a strategic alliance with Salesforce that aims to develop a platform for the increasingly thriving sector of smart connected vehicles and that, among other things, will help manufacturers develop new digital tools to improve the experience they offer their customers, while adding new revenue streams.

According to a study published by Salesforce itself, until the 93% of the companies in the sectorensure that the data they obtain from information sources such as customer interaction on their website, the use they make of their Apps, their purchase history and consumption of services, is essential information to substantially improve the service they can provide. offer to users.

From here, the new platform that will be based on SnapDragon Digital Chasis and Salesforce Automotive Cloud, will be designed to give automobile manufacturers, fleet providers, finance companies, etc. the tools they need to design and deliver personalized customer experiences for great next-generation vehicles, adapting throughout the automotive lifecycle.

The ultimate goal of this alliance is for manufacturers to be able to offer immersive and personalized experiences to their customers, based on both the data generated in real time by the vehicle and the driver’s own: real-time alerts, offers product and service specifics, preventive maintenance recommendations, on-demand feature updates… The platform will also give car manufacturers the tools to personalize service offerings for each useror deploy these offerings to all vehicles to build a fleet of dynamically configurable Software Defined Vehicles (SDVs).

Development plans for the new platform further include the ability to create a digital twin of each model, providing a 360-degree view of the customer and vehicle across multiple domains through comprehensive driver and vehicle data.

Connect your customers through digital experiences

In addition to the automotive industry, Salesforce has all the technology that any company needs to offer its customers the best digital experience. In this sense, Salesforce Experience Cloud is positioned as a tool that allows companies to create exceptional digital experiences.

How? If you want to find out, in the webinar “Customer Experience: connect your customers through digital experiences” experts from Neteris and Salesforce will explain how this platform works and what you need to know to offer first-class digital experiences to your customers, from anywhere and from the first minute. Throughout the webinar, which will take place on January 26 (from 10:00 to 11:00)…

  • You will learn how to create digital experiences focused on your customers.
  • You’ll discover how to build stronger relationships using a single source of information.
  • You will understand how to create custom sites, applications, and processes using low-code tools.
  • You will discover how to offer customer service by creating complete self-service experiences.
  • You will understand how to integrate portals where customers discover and purchase products in a personalized, mobile and social environment.

In short, if you want to see how you can create a unique and exceptional digital experience that builds customer loyalty, you can’t miss this exclusive webinar with Neteris and Salesforce. You’ll find out everything you need to know about Salesforce Experience Cloud, the market-leading customer experience management platform, and how you can use it to deliver exceptional digital experiences focused on your customers. We offer you a unique opportunity that you cannot miss. Do not miss it. We are waiting for you!

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