MrBeast, Jimmy Donaldson for his parents, has just become the highest paid YouTuber in history: in 2021, he earned no less than 54 million dollars (nearly 48 million euros) thanks to his blockbusters for the platform . His channel offers videos in which complete strangers have to perform in exchange for cash.
Last year, for example, one of them went viral: he reproduced all the events of the Squid Game series (without the dead, we reassure you). Not only did MrBeast recreate identical uniforms, sets, and all the proofs of Netflix‘s success , but he gave dozens of people the chance to win tens of thousands of dollars. Fans loved it.
At 23, MrBeast has already amassed more than any other content creator on the platform, Forbes reports, even surpassing Ryan Kaji, the 10-year-old boy who makes the highest-paid (and highest-paid) list every year. influencers) from YouTube through its toy and game review videos. This year Jimmy Donaldson won twice as much as Ryan. In 2021, MrBeast has grown from 50 million followers to 88 million, his channel is currently the eighth most followed on the platform, and his videos have accumulated more than 14 billion views.
What is the key to MrBeast’s success? Several factors distinguish it from the competition and explain its success. You too can apply these principles to your career and your plans for success.
Youtube, the platform that made MrBeast
Youtube and Youtube based business – Youtube has been a new topic for all business makers all around the world for years already, reason behind this is the popularity and accessibility youtube provides for all users all around the world, some try to gradually grow their account what actually takes a lot of time, but some buy youtube subscribers to make their channel get more popular way easier than traditional ways, what is one way out of the algorithm system.
Give the best of yourself
The important thing is not the quantity, but the quality. MrBeast’s videos are always well-crafted, full of great ideas, and like Squid Game, he polishes every detail. It’s not about always trying to do more than others, but about ensuring that your ideas and the way you develop them are superior and of the highest quality possible.
Do some research
Analyze what the competition is doing, audience tastes and desires, trends, and how you can use them to your advantage. Knowing a market, whatever it is, is an essential factor for growth and this does not only apply to the creation of content on YouTube. Ask yourself the right questions: why does it work? What works best with my competitors? How can I do it differently, and if possible better? They will help you go further.
Invest in your ideas
Recreating Squid Game was expensive, but MrBeast knew this idea would appeal and had the potential to go viral. The bottom line is that some ideas are worth investing more time, money, and effort in because they can give you the edge and make a difference in gaining a wider audience.
Take your time
MrBeast started making videos at age 13 and it took him 10 years to reach the top. To succeed, there are no shortcuts and no magic bullets. You have to set long-term goals and take steps to achieve them, bearing in mind that the process can take several years.
Don’t try to do everything at once
Find what you want to do, what you can do, and don’t try to do too much. When you want to do everything at the same time, the risk is to do everything poorly. You must therefore choose and perfect a specific area, once you master it, you can then think about diversifying. Besides, it will help build your brand and make it more identifiable.
