In February 2020, Apple announced the launch of WeCrashed, adapted from the podcast WeCrashed: The Rise and Fall of WeWork. A vast project which is now coming to an end since Apple has just shared the first trailer and a release date.
Long considered a rising star of the sharing economy, WeWork is now the epitome of capital mispricing. After reaching a valuation of $47 billion in 2019, the company was collapsing just weeks before its IPO. A dramatic fall which made losing nearly $40 billion to the company, and which pushed its creator Adam Neumann towards the exit.
It is this meteoric rise and the debacles of the couple behind the project that will be at the heart of the new Apple TV+ series. In eight episodes, WeCrashed will follow Adam and Rebekah Neumann in their descent into hell. A story inspired by a true story, but which should nevertheless take some liberties.
Anne Hathaway and Jared Leto to headline
Apple TV+ refuses nothing, and will draw from among the most bankable players to expand its ranks. This time, the platform offers two Oscar-winning actors. The main characters will be played by Jared Leto and Anne Hathaway. At their side, we will find Kyle Marvin (The Climb) and America Ferrera (Ugly Betty), as Miguel McKelvey and Elishia Kennedy respectively.
On the production side, the apple is recruiting Lee Eisenberg and Drew Crevello to lead the project. Eisenberg is not on his first lap since he had written and produced several episodes of the American version of The Office. What could be more natural then for Apple TV+ to call on him to stage this story of…well, shared offices.
To discover WeCrashed, Apple TV+ gives its subscribers an appointment on next march 18. On this date, three episodes will be available and then the series will adopt the rhythm of a weekly episode until its conclusion. Since it’s a mini-series, don’t expect Apple to give it a second season.
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