Have you been trying to figure out the best way to get your data from Snowflake to HubSpot without having to manually do it? You are not alone.
Read on to discover how you can easily and consistently transfer data from Snowflake to HubSpot.
Snowflake: What It Actually Is
If you use Snowflake in your business, you probably already have a good idea of what it is. But just in case you do not. It is a centralized data warehouse where all your company’s data is stored. It exists to help you create data-intensive applications without being held up by operational boundaries. The only question is, how does the data get there? Do you have to manually upload it?
ETL
The short answer is no. You do not have to manually upload your company’s data to your cloud-based data warehouse. With the use of an ETL, this process is completely hands-free.
ETL is an acronym that means extract, transform, and load. It does exactly that. It is a data pipeline that starts at your various company-wide software and flows into a centralized data silo. Making it easy to find any company data that any department could need.
HubSpot: Why It Is So Beneficial
HubSpot is a customer relationship management (CRM) software that allows you to effectively and efficiently interact with your customers. It creates and uses data for determining new leads, how to personalize in-app use for each user, and complete inbound marketing campaigns. Of all the CRMs available to you, it is one of the best.
There is Just One Problem
While HubSpot is great, there is one issue with all CRM platforms. They require loads of data to live up to their fullest potential. Your customer service, management, marketing, and sales teams could all benefit from it if the data were regularly sent to it.
How to Get the Most Out of HubSpot
The best way to get the most out of HubSpot is to consistently transfer up-to-date data from your database (Snowflake). This way, it can use that information to inform your departments of the following steps they should take. After all, operational analytics is the best way to make decisions in the modern business world. The only question is, how do you get your data from Snowflake to HubSpot without having to manually download and upload thousands of files every day?
The simple answer is with a reverse ETL.
Reverse ETL: What Is It?
Since you are already familiar with an ETL, you could probably already guess what a reverse ETL is. It is simply the reverse process of a regular ETL. So, instead of taking data from multiple forms of software and uploading it to a cloud-based data warehouse. It takes data from a cloud-based data warehouse and uploads it to various software across the company.
This makes it so that you can easily and instantaneously transfer data from Snowflake to HubSpot without even thinking about it.
How Does It Work?
So, is it really that easy? How does it work? These are both very natural questions. The answer is simply in its definition. It is a type of software that you can sync up with the most, if not all, of the varying software you use across departments.
So, if your finance team needs a few CSV files while at the same time your marketing team is placing requests for files of their own, you no longer have to manually get the files for them. They can simply go into their software and quickly find what they need. HubSpot is no exception to this.
How Do You Start Using Reverse ETL
So, you are probably thinking this sounds great. But it is probably a huge pain to integrate into a major corporation like yours. That actually could not be farther from the truth. It is quick and easy to start using in your company today. No matter what your size may be.
Outsource
Most companies decide to outsource this type of integration since it is a software-intensive process. Luckily, outsourcing is the easiest, most efficient, and most cost-effective way to start using a reverse ETL in your company. All you have to do is contact a company that specializes in it. And have them integrate it for you.
Build One Internally
For large corporations with seemingly endless supplies of resources, it is an option to build one in-house. However, this can take a very long time and will cause your software engineers to step away from their daily tasks for quite a while. So, it may still not be the most cost-effective way to do it.
Not to mention that once the reverse ETL is up and running, it takes a bit of manpower to sustain it. Since all of your operational software is constantly updating and changing, the reverse ETL will need to be consistently maintained to continue operating correctly with each software. So in most cases, it is best to outsource your reverse ETL.
The Final Step
So, now that you know exactly what you need to do to transfer data from Snowflake to HubSpot with ease, what are you waiting for? Get started by outsourcing a reverse ETL today!
