The manufacturer of Chinese origin TCL has shown at CES 2023 three models of smartphones that will be sold at affordable prices. The brand, which is also known for its televisions and laptops, maintains the same strategy of betting on value for money.
The three smartphones shown correspond to the TCL 40 series and will have prices ranging from $129 to $219, amounts that will rise in Spain due to tax issues and other issues. They all pack a 50-megapixel rear-facing camera and the brand’s NxtVision display mode, which is essentially an HDR mode that kicks in when watching videos or playing games. The exact models are TCL 408, TCL 40 S and TCL 40 R 5G and they all run on Android 13.
TCL has acknowledged in a press conference that 95% of its customers use prepaid plans, which often do not require a credit check. This means that it is aware that maintaining its commitment to value for money is essential to continue growing as a brand and expanding its customer base. Its new smartphones will compete with other models such as Samsung’s Galaxy A14 5G, which was shown at CES 2023 and will have a reference price in the United States of $199.
Delving into the models, the cheapest is the TCL 408. This smartphone, whose price will be $129, it has a dual camera setup at the rear, with the aforementioned 50-megapixel camera accompanied by another macro. Initially its launch is planned for Asia and Europe.
Second is the TCL 40SE, a smartphone with a 6.75-inch screen that works at 720p native resolution and with a refresh rate of 90Hz. For him data storage will have 128 or 256 gigabytes which can be expanded via microSD. As for the rear camera, it adds another 2MP depth to the configuration of the TCL 408 and its launch is scheduled for Europe during the first quarter of 2023.
And finally there is the TCL40R 5G, which has a 5G connection, costs $219 and can already be purchased from Spain. The company plans to bring it to more markets later.
In addition to the smartphones, TCL has also showcased the Tab 8LE tablet with an 8-megapixel display running at HD resolution, a quad-core processor, a 4,048mAh battery, a 5-megapixel front-facing camera, as well as a multi-camera setup. In the back. For data storage, it will start at 32GB that can be expanded up to 512GB and will begin to be marketed during the course of this month of January at the price of $159.
