The big streaming platforms usually sign agreements with producers to get their content exclusively. For example, we know that Sony movies that hit theaters first will be Netflix exclusives later. Not to mention the large-scale deals that include stock sales to become a colossus. And it is Just what Telefónica is looking for with Movistar Plus+.
As reported by El Economista, Telefónica is seriously evaluating the search for an industrial partner for Movistar Plus+. It is not known if there are already possible candidates, but very close sources have indicated that the blue operator has been assessing the future of its television business for years and wants a company with great depth in the audiovisual and media sector to be incorporated into the company’s capital. communication.
Who will be the great partner of Movistar Plus +?
Telefónica’s idea is to find a company interested in joining the capital of Telefónica Audiovisual Digital (Movistar+). The decision depends on the approval of the board of the Spanish company, and there is no deadline today, but it is clear that it is the objective to follow. More, if you take into account that its subsidiaries are already doing it in the Latin American market.
Movistar Plus+ is a product of great value, although being clear, the great exponent offered by the platform today is LaLiga. It is true that its own channels have high-quality content, such as Illustrious Ignorants or La Resistencia, but it needs to expand its catalog if it wants to continue growing as a VOD platform. And that happens by signing an agreement with a large-scale company.
To say that Movistar Plus+ also has far-reaching agreements with giants in the sector. For example, Warner premieres in 2021 should be seen exclusively through the Movistar Premieres channel, but it would be very interesting for an entertainment giant to invest money so that its content becomes part of the Movistar catalog, in the purest style Disney+ with Star.
Telefónica shares a 50% partnership with Atresmedia in Buendía Estudios, announced two years ago and whose objective is the creation of content in Spanish, so the idea that the television group ends up becoming an industrial partner of Movistar+ to offer its content through the blue operator would not be very misguided.
We will have to see how this idea ends, because It makes all the sense in the world that Telefónica is willing to accept an industrial partner that offers its content through Movistar Plus+ in order to expand its catalog and continue to grow as a VOD platform.
And considering that this summer Telefónica’s on-demand content platform will celebrate its 7th anniversary, It would make all the sense in the world for them to take advantage of the anniversary of Movistar Plus+ to announce a new industrial partner with which to load their catalog with new movies, series and other content that can make a difference with their rivals.
