You know it: websites have a legal obligation to ask your permission to use advertising cookies to track your online journey. You have the choice of refuse or accept all or part of cookies. For example, you can accept site cookies, but not third-party cookies from ad servers. This obligation is part of the famous GDPR (general data protection regulation) implemented on June 1, 2019.
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Article 82 specifies how Internet sites must obtain this authorization. The article explains that the user ” must be clearly and fully informed (…) of the means at his disposal to oppose it “. In short, opposing advertising cookies should be as easy as allowing it. However, some sites are reluctant to facilitate the refusal of advertising cookies. And it makes sense: It drastically reduces ad revenue, with a targeted banner paying more than a standard banner.
The CNIL imposes a record fine on Google of 150 million euros
And which sites have the most ad revenue? Google and Facebook of course. In order not to reduce their income, the two American giants do not make it possible to refuse advertising cookies as easily as to accept them. The CNIL (National Commission for Informatics and Liberties) therefore pins the two companies and imposes a heavy fine on them.
The amount of Google’s fine is also the highest in the history of the commission: 150 million euros (90 million euros for Google LLC and 60 million euros for Google Ireland Limited). Facebook’s fine is much lower, since it reaches 60 million euros ” only “.
Google had already been fined 100 million euros in 2020