It is not always straightforward, like how to make money with WordPress, to decide which CMS to employ. A Content Management System can assist you in creating and maintaining your website and all of your company’s important content. As a result, learning about your alternatives before leaping to judgments is beneficial.
A CMS can grant you numerous advantages for your business. But the question is, how to choose the best CMS for your business needs and your site? Before making a decision, consider the following aspects.
Six Characteristics To Check For In A Content Management System
Let’s look at the essential characteristics you should consider in selecting your future content management system. Keep in mind that while the most popular CMS solutions are the most obvious choice, they might not always be the best fit.
#1: Content Editor
One of the significant elements of any current CMS platform should be an easy-to-use content editor. You get what you see. Editors may assist you in creating content without requiring coding knowledge. They may help you save time when it comes to updating and managing your content, making them great for everyone in your company.
Most CMS systems heed their content editors, and it’s still an intelligent method to put them to the test when you’re just getting started.
#2: Core Functionality
A CMS platform should be able to deliver on its promises. Its fundamental feature, which assists you in managing your material, should work flawlessly. To ensure that you’re choosing the ideal CMS solution for your needs, you should look for the fundamental functionality corresponding to your company goals.
If you’re starting up and want to make sure you’re managing your material as efficiently as possible, you’ll want to check into platforms that specialize in this. However, thinking about your scalability and how your present demands could alter in the coming years is still helpful. Consider core functionality to be the characteristics that will help you grow your firm while maintaining your current focus.
#3: Mobile Support and Design Flexibility
The design flexibility you’ll require is determined by the level of control you need in your CMS systems. If you want to get an established design or theme for your website, look into the platforms that may help you get started.
If you like to add your logo and make design modifications to better your content, you should consider the following factors:
- Changing templates
- Content editing and management
- Page management
- Content organization
- Design autonomy
Furthermore, providing a positive user experience across all devices is critical. Nowadays, mobile-responsive content is essential, so in addition to design flexibility, consider the capacity to improve the User Experience if necessary.
Even the most basic form of a website will require a positive user experience for people to like visiting it. Of course, the more intricate the website and its data architecture are, the more difficult it will be to give a fantastic customer experience without the essential flexibility.
#4: User Management
There’s a good chance that several persons will use your CMS platform. From the author to the marketer, the SEO expert to the IT assistant, you want to make sure everybody on the platform is allocated the appropriate role.
User management must be simple, and role and permission assignments should be simple for anyone in your team.
The easier it is for someone to establish a new position or gain access to the platform, the more likely they will boost cooperation by utilizing it more frequently.
#5: Integrations and Plugins
A robust CMS platform does not need to include everything. It should, however, be able to collaborate with the most acceptable partners to deliver the critical integrations that will revolutionize your content.
If you want to go far beyond the basics of a CMS, third-party connectors are essential. When selecting the integrations and extensions, there are hundreds of alternatives that will boost your sites and content. You don’t have to try everything, but it’s always a good idea to be aware of all the possibilities.
Aside from connectors, other plugins are available to enhance your CMS experience. When it comes to adding a new function to your CMS, plugins can save you time. The possibilities are endless, from integrating social icons and increasing your SEO score to integrating Google Analytics and a posting schedule.
But be careful: plugins might leave you more exposed to hackers, and they’ve been in the news previously. Even well-known plugins have had security issues in the past, so it’s something to think about before installing many of them at once.
#6: Features For eCommerce and Marketing
Your CMS system should be capable of more than just content management. It may assist you in introducing e-commerce functionality in a straightforward yet efficient manner.
It may be native support for e-commerce capabilities like landing page creation and enhancing the shopping cart interaction. It might also be a strategic partnership with the top e-commerce partners to guarantee that your present e-commerce suppliers are compatible with your CMS platform.
Likewise, your marketing efforts may be integrated into your CMS platform. The most basic function is to make it simple to add social sharing boxes to your sites. Advanced integrations can help you change your content schedule, inbound marketing methods, and digital marketing strategy.
The Bottom Line
Every organization has unique requirements so you may seek more capabilities in your ideal CMS. To avoid paying more than you need, start thinking about how your most crucial features mirror your CMS usage.
Before deciding on the most acceptable CMS, strike a balance between pricing, functionality, UX, and your team’s willingness to invest in new technology. Your marketing team, for example, could be looking at different functionalities than your designer or SEO team.