Early last month, in June, Apple debuted the new MacBook Air. With a very refreshed design both inside and out, it surprised many of us, for good. The reason for this new MacBook has been explained by Evans Hankey who has been the company’s vice president of industrial design. A relevant authority to be able to talk about this topic. It is interesting to know why the MacBook Air turns out this way when it could have taken very different paths. A way to approach Apple’s thinking.
In the words of the company’s vice president of industrial design, Evans Hankey, has admitted that the MacBook Air is not a computer like any other. He talks about the careful design of the computer that gave them the inspiration to create new colors and how the laptop has always been “provocative: because it started in the studio when we put together the display cases of what I guess would have been the PowerBook at the time.”
That is to say, from an idea that never caught on came another that has been presented recently. We are talking about very different topics but then converge at a common point.
The task was not easy. Because history weighed heavily on the designers and because that MacBook Air hadn’t been so thoroughly redesigned since its first release, a whopping ten years ago. In addition, the MacBook Air is the company’s best-selling computer, so the responsibility was maximum. Like creating a laptop that had enough power and new features and didn’t lead users to speak out against it.
The care of the current design is even noticeable even in the smallest detail. For example, the components of the MacBook Air are meticulously assembled so that the laptop’s slimness has been further reduced from previous models. The team measured its center of gravity so that it didn’t drift too far to the left or right. Up to that point of detail we are talking.
It shows that all the meat has been put on the grill to launch this new MacBook Air that is sure, will make history.
