Toshiba Electronics Europe has appointed Peter Lieberwirth new president and CEO, a position that is effective from July 1. In his new role, Lieberwirth will lead the development and execution of Toshiba’s strategy for its electronic components business.
The new president and CEO of Toshiba Electronics Europe takes over from outgoing president Tomoaki Kumagai, who has been promoted to a new global role as corporate vice president and general manager of Global Business and Strategy Development in Japan.
Peter Lieberwirth joined Toshiba in 1992, where he has served as Vice President of the Marketing & Operations division since 2018 and where his extensive experience in the sales and marketing functions has proven invaluable.
According to Peter Lieberwirth, “I am extremely honored to now lead the company for which I have worked with great passion for many years; Toshiba has a highly competent and experienced team who are committed to providing excellent service to help customers develop successful products and systems, and my goal is to further the relationship with our valued European customers and strengthen Toshiba’s position as a supplier. key in this region.
Lieberwirth adds that “the European market is experiencing a key moment and there is strong demand for technologies to support environmental sustainability, which has become a major focus for Toshiba’s global operation. As the world’s leading supplier of power semiconductors, insulating heat dissipation ceramic substrates, as well as SCiB high-safety rechargeable batteriesTM and cutting-edge technologies like our high-capacity business hard drives, we are positioned to help customers reduce their energy consumption and help make their operations more environmentally friendly.”
Coinciding with this appointment, Armin Derpmanns will assume the role of Vice President of Marketing and Operations at Toshiba Electronics Europe, after having been General Manager of Semiconductor Marketing for the past five years, in which role he oversaw the business development of new markets, products and solutions. Since his joining Toshiba in 1989, Derpmanns has also held other senior positions.
