If you’re a marketer, you know that landing new clients is challenging. In fact, nearly 50% of sales representative say finding new customers is the hardest part of their job.
Yet, a business can’t survive without closing new deals. So, how can you get more leads to pay attention to you? Use proper client outreach methods. In this article, we’ll explain some of the best ways to find business prospects in 2022. Let’s dive right in.
Web Contact Forms
When you want to contact an online business but can’t trace the owner’s email address, using the contact form is a great option. Nearly every website owner reads messages sent through their website’s contact form.
However, the goal isn’t just to send outreach messages. You also want a positive response so that you can improve your chances of turning the lead into a customer.
This calls for creativity with your outreach campaign. For starters, draft an irresistible sales pitch. Start by acknowledging your lead’s business for its great products and services. Next, explain what sort of business you do.
After that, tell your lead how you can help them grow their business. Of course, include a call to action that will encourage your recipient to send a response to you.
Pro Tip: Use an automated form filler like Formcloud.ai to contact multiple leads at the same time. This will save your time and also help you close more deals compared to prospecting manually.
Emails
Cold pitching through emails is one of the most popular ways to contact business prospects. It is popular because it involves talking to decision makers and persuading them to work with you.
That said, cold pitching isn’t exactly easy. First, you need to find business that can benefit from your products and services. Then you need to find the email addresses of key decision makers in the business.
The next step is to email these people. You can email a prospect to pitch your product or service. But lately, experts recommend that you establish a connection with prospects before you market your business.
This means your first email shouldn’t be a sales pitch. Instead, it should focus on establishing a relationship with your prospect. Get them to talk to you. After that, you can then tell them about your business.
With that in mind, cold pitching can also be automated. Find the right mass email outreach tool and send personalized emails. You may not get a response from everyone. But out of 100 emails, you could get 5-10 customers.
Phone Calls
Phone calls work best when you’ve already built an established brand. You don’t have to overexplain what your business is about. All you need is to tell your prospects why they should choose your business over your competitors.
Now, using phone calls for client outreach comes with a few challenges. For starters, your prospects probably don’t support phone contact as communication channel. Secondly, prospects may refuse to pick calls from unknown numbers.
To overcome these challenges, build a relationship with your prospect. Follow them on social media. Retweet a couple of their tweets or even buy their product. Then email them to appreciate their business.
After a few email conversations, you can arrange for a business call. Because you’ll have already established a relationship, your phone calls will get picked. And you’ll have a better chance to close a deal.
Text Messaging
Ever received a text message about an online deal? If you’re like 99% of smartphone users, you have. Text messaging prospects is a great communication method because most people open text messages.
However, this method of client outreach has its challenges. For example, you have to work hard to get people’s phone numbers legally. And even after if you get a lead’s phone number, you have to be lucky if they respond to you.
Not everyone wants business promotions sent to their personal phone numbers. But this is where automation can help you. You can send personalized messages to hundreds of people in the hope that a few of them will respond to you.
Content Marketing
Content marketing is increasingly becoming the preferred marketing tool of choice for many business owners. Think about how it works. No need to send a thousand emails to strangers.
You publish great content on your website. Then you market it to rank high on Google. This creates visibility for your business and its products—the kind of visibility that brings customers to you.
Like every other client outreach strategy, content marketing is no walk in the park. There’s a lot of competition, which means ranking your website can take weeks or months.
Secondly, content marketing asks for quality content and marketing. You may provide good content. But the marketing bit is challenging without the help of a professional.
Social Media
Social media is another great way of reaching out to prospects. You know some of your customers are on Facebook, Twitter and Instagram. To find them, you also need to become active on these platforms.
Normally, you have to provide valuable content on social media to attract followers. But in the process of informing and entertaining your social media fans, you can promote your business’ products and services.
If you don’t have the patience to grow your Instagram account for months, you can hire a famous influencer to promote your business. The influencer will help get your product to a lot of people, some of whom may become your customers.
Advertising
Advertising is another great way to communicate with leads. Think about it. If you offer a great product or service, there’s probably someone who may want it. The problem: they don’t know your company exists.
Another problem is that you may not know exactly who would want to buy your products. Advertising helps you solve this problem. When you advertise on Google or Facebook, these platforms help you personalize your adverts to quality leads. In other words, they help you advertise to people who may be willing to buy from you.
