If you missed our live webinar yesterday, about «The end of the faulty reviews«, here we leave you the entire video on deferred, as well as some of the most interesting presentations. On May 28, the new provisions of the General Law for the Defense of Consumers and Users and Unfair Competition. This regulation prohibits the publication of false reviews and those in which their genuineness has not been guaranteed.
To deal with this topic in depth we have the participation of Patricia Matey CEO of NoFakes; Daniel Colmar, Chief Growth Officer of NoFakes and Borja Sainz de Aja, Partner of the law firm, Uría Menéndez.
First, it was treated problematic of fake reviews, the harm they do to businesses and how the EU has decided to take matters into their own hands. In fact, more than 55% of the online reviews we see are not true, according to the results of a study mentioned by Patricia Matey. Undoubtedly, some surprising figures that give an idea of the dimensions of this problem.
Borja Saiz was in charge of speaking about the regulations in this regard, which is at a European level but delegates the sanctioning regime to the Autonomous Communities. This depends on many variables, but the range of fines ranges from 100 to 10,000 euros, with some more serious cases where the amount could even be multiplied by 10. One of the most interesting things that Borja mentioned is that the responsibility It belongs to everyone, including the affected company, which is the one that has to solve the problem.
But, how to tackle this challenge? thanks to technology and solutions such as nofakes, which is available for all business segments, from freelancers to large accounts. Some of its benefits, in addition to review control, is that it generates very interesting information about users who have interacted with the company’s website. With this data you can create, for example, loyalty marketing campaigns, make a product or service go viral, or create more personalized product packages.
