A report published by Brand Directory includes an interesting list with the most valuable brands of the momentand as we have anticipated in the title, Apple has been the big winner, since it has achieved the first place in said list.
The criteria used by the Brand Directory to choose the most valuable brands is not limited to taking into account the market capitalization of each company, but also introduces other important factors into the equation that are complemented by that data. This also explains why such large variations in the list can occur from year to year.
With that said, let’s see the top ten most valuable brands published by Brand Directory:
- Manzana.
- Amazon.
- Google.
- Microsoft.
- Walmart.
- Samsung Group.
- Facebook.
- ICBC (Industrial and Commercial Bank of China).
- Huawei.
- Verizon.
According to Brand Directory: “Apple had a stellar 2021, notable for being the first company to achieve a market valuation of 2022 in early 2022. 3 billion dollars. Historically, the tech giant’s success has lain in honing its core brand positioning, but its more recent growth can be attributed to its brand being able to be effectively applied to a much broader range of services.”
That comment is very important, and for a very simple reason, it implicitly tells us that Apple is achieving further reduce your dependence on the iPhone, and is being able to create brand value in a much broader range of products, with all that this entails for its growth in the medium and long term. Compared to last year, Apple’s valuation has grown by 35%.
The rest of the positions do not surprise us either. Amazon is not only a giant in its sector, it is also one of the best known and best valued brands by users, and Google has also experienced a significant increase in its valuation as a brand that, compared to 2021, represents a rise of 38%.
Personally, the only surprise I’ve had when I saw that top ten was Huawei’s ninth position. The Chinese company is not going through its best moment, but its value as a brand has risen 29% according to Brand Directory, who says that the Chinese giant knew how to react well to the sanctions imposed by the United States, with significant investments in research and development focused on its native country, and with a greater focus on cloud services.
